HoneyBook Company Profile

HoneyBook is an American software-as-a-service company, founded in 2013 by Oz Alon, Naama Alon and Dror Shimoni, that provides business management tools for freelancers, independent contractors and small service-based businesses. Its platform combines CRM, project management and lead tracking, electronic invoicing, digital contracts, scheduling, online payments and automation, and in 2025 it added AI-based pricing tools and early access to funds from client payments still awaiting collection.

Headquartered in San Francisco with a technology office in Tel Aviv, HoneyBook serves more than 100,000 independent businesses across the US, Canada, UK and Australia, spanning photographers, event planners, consultants and interior designers. Over $12 billion in payments have been processed through the platform, and it now also works inside ChatGPT.

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds HoneyBook.

Often trade at a premium or discount to NAV.

Platforms match existing holders with buyers. HoneyBook availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Valuations, rounds and IPO status for every company in the directory — HoneyBook included.

No. HoneyBook is a private company; its shares do not trade on a public exchange.

The last valuation is $2.4B.

Lead investors for each round are in the funding timeline.

The closest smb/freelancer business management software (crm, invoicing, contracts, payments) peers are on the competitors page.

The routes section explains what is realistically available for a company at this stage.