Founded in 2012, Rokt operates in marketing technology / e-commerce. Its most recent disclosed valuation is $3.5B. The stock is not listed on any public market.
2 valuations. The latest, $3.5B secondary, was set by the Secondary sale in Jan 2025.
Tiger GlobalLEAD
Tiger Global ManagementLEADSSquare PegLEAD
TDM Growth PartnersLEADMmParticle acquisition
Tiger Global
Tiger Global ManagementSquare Peg
TDM Growth PartnersRokt is an e-commerce technology company that Bruce Buchanan and Justin Viles founded in Sydney in 2012, now headquartered in New York City with offices in London, Seattle, Sydney, Tokyo, and Toronto. Its AI Brain matches shoppers with relevant offers at checkout through products including Rokt Catalog, Rokt Upcart, Rokt Pay+, and Rokt Ads, working with companies such as Uber, Live Nation, AMC Theatres, PayPal, Hulu, and Staples.
Rokt reached unicorn status in 2020 and a $3.5 billion valuation by 2025, after acquiring Aftersell, mParticle, and Canal, and it began preparing for an initial public offering in 2026.
Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Rokt.
Often trade at a premium or discount to NAV.
Platforms match existing holders with buyers. Rokt availability at any moment is set by the holders.
High minimums, transfer approval, company right-of-first-refusal.
Valuations, rounds and IPO status for every company in the directory — Rokt included.
No. Rokt is a private company; its shares do not trade on a public exchange.
The last valuation is $3.5B.
Lead investors for each round are in the funding timeline.
The closest marketing technology / e-commerce peers are on the competitors page.