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ROKT
Rokt
Marketing Technology / E-commerce · Sydney · Australia · Founded · 2012 · ≈ · 220 · employees

Rokt Company Profile

Private

Founded in 2012, Rokt operates in marketing technology / e-commerce. Its most recent disclosed valuation is $3.5B. The stock is not listed on any public market.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Rokt at a glance
Raised across rounds
$708M
4 rounds
IPO status
Private
no listing announced
Nearest Canborsa market
MSFT—
MSFT-PERP · live
Valuation history

Rokt valuation history

2 valuations. The latest, $3.5B secondary, was set by the Secondary sale in Jan 2025.

$3.5B
Oct 2020
$450M
Series D · post-money
Jan 2025
$3.5BLATEST
Secondary sale · secondary
+678% vs prior valuation
Latest valuation
$3.5Bsecondary
Set by the Secondary sale · 16 Jan 2025
×7.8since the $450M Series D in Oct 2020
Valuations
2
Priced rounds with a valuation
Event type
Secondary sale
The Secondary sale · $335M raised
Undated: Series E at $1.9B (post-money).
Funding history

Rokt funding rounds — every disclosed raise

Round
Date
Amount
Valuation
Lead investors
Δ valuation
Series C
Oct 2020
$48M
—
TDM Growth Partners
—
Series D
Oct 2020
—
$450M
TDM Growth Partners
—
Secondary sale
Jan 2025
$335M
$3.5B
Tiger Global Management, Square Peg
+677.8%
Series E
—
$325M
$1.9B
Tiger Global
—
Rokt · investors

Investors

Tiger GlobalLEADTiger Global ManagementLEADSSquare PegLEADTDM Growth PartnersLEADMmParticle acquisition
Will Rokt IPO?
Founded
2012
Oct 2020
Series C
Jan 2025
Secondary sale · $3.5B
IPO
Not announced
No filing has been made.
Rokt — the private market
Last valuation$3.5B
Total raised$708M
Lead investors
Tiger GlobalTiger Global ManagementSquare PegTDM Growth Partners
IPO statusNot announced
Founded · HQ2012 · Sydney · Australia
Employees≈ 220
Next price updatethe next funding round or secondary sale
Between roundsno daily price and no order book
About Rokt

Rokt is an e-commerce technology company that Bruce Buchanan and Justin Viles founded in Sydney in 2012, now headquartered in New York City with offices in London, Seattle, Sydney, Tokyo, and Toronto. Its AI Brain matches shoppers with relevant offers at checkout through products including Rokt Catalog, Rokt Upcart, Rokt Pay+, and Rokt Ads, working with companies such as Uber, Live Nation, AMC Theatres, PayPal, Hulu, and Staples.

Rokt reached unicorn status in 2020 and a $3.5 billion valuation by 2025, after acquiring Aftersell, mParticle, and Canal, and it began preparing for an initial public offering in 2026.

The money screen · ranked by accessibility

How to get Rokt exposure today

1Funds that hold private namesPublic wrappers

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Rokt.

Often trade at a premium or discount to NAV.

Any brokerage account
2Secondary marketplacesPrivate shares

Platforms match existing holders with buyers. Rokt availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Accredited only
3Follow the companyCompanies directory

Valuations, rounds and IPO status for every company in the directory — Rokt included.

No account needed

Rokt stock — frequently asked questions

Is Rokt publicly traded?›

No. Rokt is a private company; its shares do not trade on a public exchange.

What is Rokt's valuation?›

The last valuation is $3.5B.

Who has invested in Rokt?›

Lead investors for each round are in the funding timeline.

Who are Rokt's competitors?›

The closest marketing technology / e-commerce peers are on the competitors page.

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