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VUORI
Vuori
Fashion activewear · Carlsbad, California · United States · Founded · 2015 · ≈ · 1,897 · employees

Vuori: Company Profile & Valuation

Private

Vuori, headquartered in United States, remains privately held in the fashion activewear space. The latest valuation stands at $5.5B. No public ticker exists for the company.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Vuori at a glance
Last valuation
$5.5B
POST-MONEY
Raised across rounds
$1.3B
3 rounds
IPO status
Private
no listing announced
Nearest Canborsa market
AMZN—
AMZN-PERP · live
Valuation history

Vuori valuation history

One company valuation: $5.5B (post-money).

Undated: Secondary tender at $5.5B (post-money); Series funding (prior) at $4B (post-money).
Funding history

Vuori funding rounds — every disclosed raise

Round
Date
Amount
Valuation
Lead investors
Δ valuation
Series B
Aug 2019
$45M
—
Norwest Venture Partners
—
Secondary tender
—
$825M
$5.5B
General Atlantic, Stripes
—
Series funding (prior)
—
$400M
$4B
SoftBank Vision Fund 2
—
Vuori · investors

Investors

SSoftBank Vision Fund 2LEADGeneral AtlanticLEADStripesLEADNorwest Venture PartnersLEAD
Will Vuori IPO?
Founded
2015
Aug 2019
Series B
IPO
Not announced
No filing has been made.
Vuori — the private market
Last valuation$5.5B · post-money
Total raised$1.3B
Lead investors
SoftBank Vision Fund 2General AtlanticStripesNorwest Venture Partners
IPO statusNot announced
Founded · HQ2015 · Carlsbad, California · United States
Employees≈ 1,897
Next price updatethe next funding round or secondary sale
Between roundsno daily price and no order book
About Vuori

Vuori designs premium performance apparel inspired by the active coastal California lifestyle, making activewear meant to transition from a workout straight into everyday wear. The brand now runs 40 stores in markets such as Los Angeles, New York and London, and it sells through wholesale partners including Nordstrom, REI and Equinox.

Joe Kudla founded Vuori in Encinitas, California, in 2015, launching first with men's activewear sold direct-to-consumer online before opening a permanent store the following year. The company reported reaching profitability by 2017, and by November 2024 an $825 million secondary tender led by General Atlantic and Stripes valued the business at about $5.5 billion, with Kudla retaining majority ownership.

The money screen · ranked by accessibility

How to get Vuori exposure today

1Funds that hold private namesPublic wrappers

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Vuori.

Often trade at a premium or discount to NAV.

Any brokerage account
2Secondary marketplacesPrivate shares

Platforms match existing holders with buyers. Vuori availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Accredited only
3Follow the companyCompanies directory

Valuations, rounds and IPO status for every company in the directory — Vuori included.

No account needed

Vuori stock — frequently asked questions

How can I get exposure to Vuori?›

The routes section explains what is realistically available for a company at this stage.

Is Vuori publicly traded?›

No. Vuori is a private company; its shares do not trade on a public exchange.

What is Vuori's valuation?›

The last valuation is $5.5B.

Who has invested in Vuori?›

Lead investors for each round are in the funding timeline.

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