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YELLO MOBILE
Yello Mobile
Software / startup conglomerate (Shopping, Media, Advertising, Travel, Online-to-Offline) · Seoul · South Korea · Founded · 2012 · ≈ · 20 · employees

Yello Mobile Funding — Last Valued at $4B

Private

Yello Mobile has raised $334.2M across 6 funding rounds. The latest round valued Yello Mobile at $4B post-money, with SBI Holdings on the lead line.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Yello Mobile funding · at a glance
Total raised, all rounds
$334.2M
some round sizes not disclosed
Funding rounds
6
priced rounds
Latest round
$4B
post-money · Feb 2016
Lead on that event
SBI Holdings
lead investor
2016
About Yello Mobile

Forbes valued Yello Mobile at $4 billion in 2016 on the strength of its acquisition-fueled growth, and its Yello Digital Marketing subsidiary described the group as a startup alliance meant to give acquired companies cross-promotion benefits while keeping their independence. The company later ran into funding trouble, pulling its planned IPO from the KOSDAQ before ceasing operations in February 2019.

Funding timeline

The Yello Mobile funding timeline

6 funding rounds, the latest highlighted.

2012
Yello Mobile founded

Yello Mobile was founded in 2012, South Korea.

NOV 2014
Series Unknown at $1B post-money

A primary round — the company sells new shares to investors it selects. $100M raised, led by Formation 8.

Valuation basispost-moneyAmount$100MPrice / shareLeadFormation 8
DEC 2014
Unicorn valuation (1 trillion won)

A primary round — the company sells new shares to investors it selects.

Valuation basisAmountPrice / shareLead
JAN 2015
Cumulative raised (multiple rounds)

A primary round — the company sells new shares to investors it selects. $187M raised, led by Macquarie, Formation 8, DSC Investment.

Valuation basisAmount$187MPrice / shareLeadMacquarie, Formation 8, DSC Investment
DEC 2015
Series Unknown extension at $4B post-money

A primary round — the company sells new shares to investors it selects. $47.2M raised, led by Formation 8.

Valuation basispost-moneyAmount$47.2MPrice / shareLeadFormation 8
JAN 2016

A primary round — the company sells new shares to investors it selects.

Valuation basisAmountPrice / shareLead
FEB 2016LATEST
Series Unknown extension at $4B post-money

A primary round — the company sells new shares to investors it selects. Led by SBI Holdings.

Valuation basispost-moneyAmountPrice / shareLeadSBI Holdings
IPO: NOT ANNOUNCED

No filing has been made.

Funding rounds

Yello Mobile funding rounds in full

6 dated rounds, newest first.

Round
Date
Amount
Valuation
Price / share
Lead investors
Participation
Series Unknown extension LATEST
Feb 2016
—
$4Bpost-money
—
SBI Holdings
—
Valuation update (Forbes-reported)
Jan 2016
—
$4B
—
—
—
Series Unknown extension
Dec 2015
$47.2M
$4Bpost-money
—
Formation 8
—
Cumulative raised (multiple rounds)
Jan 2015
$187M
—
—
Macquarie, Formation 8, DSC Investment
—
Unicorn valuation (1 trillion won)
Dec 2014
—
—
—
—
—
Series Unknown
Nov 2014
$100M
$1Bpost-money
—
Formation 8
—
Yello Mobile · investors

Investors

SSBI HoldingsLEADFFormation 8LEADMacquarieLEADDDSC InvestmentLEAD

Frequently asked questions

Is Yello Mobile publicly traded?›

No. Yello Mobile is a private company; its shares do not trade on a public exchange.

What is Yello Mobile's valuation?›

The last valuation is $4B.

Who has invested in Yello Mobile?›

Lead investors for each round are in the funding timeline.

Who are Yello Mobile's competitors?›

The closest software / startup conglomerate (shopping, media, advertising, travel, online-to-offline) peers are on the competitors page.

How can I get exposure to Yello Mobile?›

The routes section explains what is realistically available for a company at this stage.

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