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Company pair · Software
VS

ActiveCampaign vs Automattic Inc.

Software Both private US-headquartered No Canborsa market

This comparison puts ActiveCampaign next to Automattic Inc. within software on size, funding and trajectory.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
Automattic Inc.PRIVATE · US
VS
Last valuation$3B$3B
Basis Post-money Post-money
Founded20032005
Employees≈1,000≈1,479
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$3B
Automattic Inc.Post-money, Series D
1.00×
GapBoth post-money
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs Automattic Inc. — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
Automattic Inc.PRIVATE · FOUNDED 2005
VS
Last valuation
$3B Post-money
$3B Post-money
Valuation basis
Post-money
Post-money
Latest round
Series C
Series D
Round size
$240M
$300M
Round lead
Tiger Global
Salesforce Ventures
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
Founded
2003
2005
Employees (est.)
≈1,000
≈1,479
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
Web development / Internet software (WordPress.com, WooCommerce, Tumblr) · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $3B for Automattic Inc. (post-money).

ActiveCampaign
$3BPost-money · Apr 2021
Automattic Inc.
$3BPost-money · undated
ACTIVECAMPAIGN · $3B · APR 2021AUTOMATTIC INC. · $3B · UNDATED
ActiveCampaign vs Automattic Inc. · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
Automattic Inc.PRIVATESoftware · US · 2005
+Last disclosed mark $3B — post-money.
+Founded 2005 .
+≈1,479 employees.
+Latest round: Series D, $300M raised, led by Salesforce Ventures.
+
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$300M, led by Salesforce Ventures.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 1.00× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

Are ActiveCampaign and Automattic Inc. in the same sector?›

ActiveCampaign's sector is Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing); Automattic Inc.'s sector is Web development / Internet software (WordPress.com, WooCommerce, Tumblr).

Which is worth more, ActiveCampaign or Automattic Inc.?›

ActiveCampaign is valued at $3B, and Automattic Inc. at $3B.

How much funding have ActiveCampaign and Automattic Inc. raised?›

ActiveCampaign has raised $360M across 3 rounds, and Automattic Inc. has raised $460M across 2 rounds.

How old are ActiveCampaign and Automattic Inc.?›

ActiveCampaign launched in 2003; Automattic Inc. launched in 2005.

How many employees do ActiveCampaign and Automattic Inc. have?›

ActiveCampaign employs around 1,000 people; Automattic Inc. employs around 1,479.

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