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Company pair · Software

Carta vs Iterable

Software Both private US-headquartered No Canborsa market

Carta and Iterable are often weighed against each other in software.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

CartaPRIVATE · US

IterablePRIVATE · US

Last valuation$8.5B$2B

Basis Tender Post-money

Founded20122013

Employees≈1,618≈380

On CanborsaNo marketNo market

At a glance

$8.5B

CartaTender, Secondary sale (disclosed by CEO)

$2B

IterablePost-money, Series E · Sep 2021

Different bases — the numbers stay side by side

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

Carta vs Iterable — side by side

Field

CartaPRIVATE · FOUNDED 2012

IterablePRIVATE · FOUNDED 2013

Last valuation

$8.5B Tender

$2B Post-money

Valuation basis

Tender

Post-money

Latest round

Secondary sale (disclosed by CEO)

Series E

Named investors

Silver Lake Andreessen Horowitz Tribe Capital Meritech Capital Partners

Capital One Ventures Silver Lake Adams Street Partners Viking Global Investors

Founded

2012

2013

Employees (est.)

≈1,618

≈380

Sector & HQ

Cap table management / equity software · 🇺🇸 US

Cross-channel marketing automation software · 🇺🇸 US

Status & market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $8.5B for Carta (tender) and $2B for Iterable (post-money, Sep 2021).

Carta

$8.5BTender · undated

Iterable

$2BPost-money · Sep 2021

CARTA · $8.5B · UNDATEDITERABLE · $2B · SEP 2021

Carta vs Iterable · what each company discloses

What each company discloses, and what it leaves out

CartaPRIVATESoftware · US · 2012

+Last disclosed mark $8.5B — tender.

+Founded 2012 .

+≈1,618 employees.

IterablePRIVATESoftware · US · 2013

+Last disclosed mark $2B — post-money, Sep 2021.

+Founded 2013 .

+≈380 employees.

+Latest round: Series E, $200M raised.

Verdict

Verdict

The $8.5B tells you…

What buyers paid for shares that already existed — existing shares changed hands in a tender.

The size of that transaction is undisclosed.

Existing shares moved between holders; the company's balance sheet stayed unchanged.

The $2B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$200Min Sep 2021.

A dated print: it moves only when a newer round is announced.

A tender print and a post-money print are priced by different buyers under different terms, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.