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Company pair · Software
VS

Instabase vs Iterable: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

Instabase vs Iterable: two of the better-known names in software, compared side by side.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
InstabasePRIVATE · US
IterablePRIVATE · US
VS
Last valuation$2B$2B
Basis Post-money Post-money
As ofJun 2023Sep 2021
Founded20152013
On CanborsaNo marketNo market
At a glance
$2B
InstabasePost-money, Series C · Jun 2023
$2B
IterablePost-money, Series E · Sep 2021
1.00×
GapBoth post-money, 21 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

Instabase vs Iterable — side by side

Field
InstabasePRIVATE · FOUNDED 2015
IterablePRIVATE · FOUNDED 2013
VS
Last valuation
$2B Post-money
$2B Post-money
Valuation date
6 Jun 2023
29 Sep 2021
Valuation basis
Post-money
Post-money
Latest round
Series C
Series E
Round size
$45M
$200M
Named investors
Greylock Partners New Enterprise Associates Andreessen Horowitz Index Ventures
Capital One Ventures Silver Lake Adams Street Partners Viking Global Investors
Founded
2015
2013
Sector & HQ
Applied AI / business process automation software · 🇺🇸 US
Cross-channel marketing automation software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $2B for Instabase (post-money, Jun 2023) and $2B for Iterable (post-money, Sep 2021).

Instabase
$2BPost-money · Jun 2023
Iterable
$2BPost-money · Sep 2021
INSTABASE · $2B · JUN 2023ITERABLE · $2B · SEP 2021
Instabase vs Iterable · what each company discloses

What each company discloses, and what it leaves out

InstabasePRIVATESoftware · US · 2015
+Last disclosed mark $2B — post-money, Jun 2023.
+Founded 2015 .
+Latest round: Series C, $45M raised.
+
IterablePRIVATESoftware · US · 2013
+Last disclosed mark $2B — post-money, Sep 2021.
+Founded 2013 .
+≈380 employees.
+Latest round: Series E, $200M raised.
Verdict

Verdict

The $2B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$45Min Jun 2023.
A dated print: it moves only when a newer round is announced.
The $2B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$200Min Sep 2021.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 1.00× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is Instabase in compared to Iterable?›

Instabase operates in Applied AI / business process automation software, and Iterable operates in Cross-channel marketing automation software.

Which is worth more, Instabase or Iterable?›

Instabase is valued at $2B, and Iterable at $2B.

What's the latest round for Instabase compared to Iterable?›

Instabase's most recent round was Series D, raising $100M in January 2025; Iterable's was Series E, raising $200M in September 2021.

Are Instabase and Iterable publicly traded?›

Instabase's status is private; Iterable's status is private.

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