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APPSFLYER
AppsFlyer
Data broker / mobile marketing analytics · San Francisco, California · United States · Founded · 2011 · ≈ · 1,500 · employees

AppsFlyer Funding — Last Valued at $2.7B

Private

AppsFlyer has raised $1.2B across 2 funding rounds. The latest round valued AppsFlyer at $2.7B post-money, with Moloco, Google, Meta, Unity on the lead line.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
AppsFlyer funding · at a glance
Total raised, all rounds
$1.2B
sum of disclosed sizes
Funding rounds
2
priced rounds
Latest round
$2.7B
post-money · Jul 2026
Lead on that event
Moloco
lead investor
2026
About AppsFlyer

AppsFlyer is backed by investors including Salesforce Ventures, and has used its capital in part to acquire companies such as Devtodev and oolo, expanding its analytics and AI capabilities beyond its original attribution business.

Funding timeline

The AppsFlyer funding timeline

2 funding rounds, the latest highlighted.

2011
AppsFlyer founded

AppsFlyer was founded in 2011, United States.

JUL 2020
Series D

A primary round — the company sells new shares to investors it selects. $210M raised.

Valuation basisAmount$210MPrice / shareLead
JUL 2026LATEST
Series E at $2.7B post-money

A primary round — the company sells new shares to investors it selects. $1B raised, led by Moloco, Google, Meta, Unity.

Valuation basispost-moneyAmount$1BPrice / shareLeadMoloco, Google, Meta, Unity
IPO: NOT ANNOUNCED

No filing has been made.

Funding rounds

AppsFlyer funding rounds in full

2 dated rounds, newest first.

Round
Date
Amount
Valuation
Price / share
Lead investors
Participation
Series E LATEST
Jul 2026
$1B
$2.7Bpost-money
—
Moloco, Google, Meta, Unity
—
Series D
Jul 2020
$210M
—
—
—
—
AppsFlyer · investors

Investors

MMolocoLEADGoogleLEADMMetaLEADUUnityLEADSalesforce Ventures

Frequently asked questions

Who has invested in AppsFlyer?›

Lead investors for each round are in the funding timeline.

Who are AppsFlyer's competitors?›

The closest data broker / mobile marketing analytics peers are on the competitors page.

How can I get exposure to AppsFlyer?›

The routes section explains what is realistically available for a company at this stage.

Is AppsFlyer publicly traded?›

No. AppsFlyer is a private company; its shares do not trade on a public exchange.

What is AppsFlyer's valuation?›

The last valuation is $2.7B (post-money, Jul 2026).

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