Faire Company Profile

Faire runs an online wholesale marketplace that connects independent brands with local retailers, letting store owners discover and buy products from over 100,000 brands in one place. Retailers pay only for what they order and, if they qualify, can use Faire's payment terms to order now and pay up to 60 days later, while brands pay a commission only when Faire brings them a new retailer.

Faire was created in 2017 under chief executive Max Rhodes with a vision to level the playing field for independent retailers, and the company now calls itself the leading wholesale technology platform used by hundreds of thousands of retailers and brands around the world.

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Faire.

Often trade at a premium or discount to NAV.

Platforms match existing holders with buyers. Faire availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Valuations, rounds and IPO status for every company in the directory — Faire included.

Lead investors for each round are in the funding timeline.

The closest wholesale marketplace peers are on the competitors page.

The routes section explains what is realistically available for a company at this stage.

Not yet. Faire has filed for an IPO; until it prices, the shares do not trade publicly.

The last valuation is $5.2B (post-money, Apr 2026).