Founded in 2012, G2 operates in b2b software review and market-intelligence platform. Investors last valued the company at $1.1B. The stock is not listed on any public market.
1 valuation. The latest, $1.1B post-money, was set by the Series D in Jan 2021.
IVPLEAD
AccelLEADPPritzker Group Venture CapitalLEAD
Chicago VenturesLEADHHyde Park Venture PartnersLEADLLinkedInIVPAccelPritzker Group Venture CapitalChicago VenturesG2 operates an online marketplace where businesses read and leave verified peer reviews of B2B software, aggregating those reviews into market-intelligence products vendors buy to reach in-market buyers. The platform lists more than 200,000 products and services and serves over 200 million annual buyers, including teams at every Fortune 500 company. Five former BigMachines employees founded the company as G2 Labs in Chicago in 2012.
In February 2026, G2 closed its roughly $110 million acquisition of the review platforms Capterra, Software Advice and GetApp from Gartner. As AI chatbots take on more software research, G2 has also partnered with Profound to launch a dashboard tracking how often it is cited as a source by AI search tools.
Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds G2.
Often trade at a premium or discount to NAV.
Platforms match existing holders with buyers. G2 availability at any moment is set by the holders.
High minimums, transfer approval, company right-of-first-refusal.
Valuations, rounds and IPO status for every company in the directory — G2 included.
The last valuation is $1.1B.
Lead investors for each round are in the funding timeline.
The closest b2b software review and market-intelligence platform peers are on the competitors page.
The routes section explains what is realistically available for a company at this stage.
Perpetual markets for stocks, gold, indices and pre-IPO names — settled on-chain, no wallet-to-exchange transfers.
