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G2
G2
B2B software review and market-intelligence platform · United States · Founded · 2012 · ≈ · 575 · employees

G2 competitors

Private

G2 has 6 close competitors: Airbyte, Chainalysis, Filevine.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Peer set

Who competes with G2

Sector, valuation and status for each competitor.

company profileG2›
$1.1Bpost-money · Jan 2021
Founded 2012United States
competitorAirbyte›
$1.5Bas of Dec 2021
Founded 2020Private
competitorChainalysis›
$8.6Bas of Sep 2022
Founded 2014Private
competitorFilevine›
$3Bas of Sep 2025
Founded 2010Private
competitorWebflow›
$2.1Bas of Jan 2021
Founded 2013Private
competitorActiveCampaign›
$3Blatest valuation
Founded 2003Private
competitorAddepar›
$3.2Blatest valuation
Founded 2009Private
Head-to-head

G2 and its peers, side by side

A private valuation and a public market cap share one column; each row names its basis and date.

Company
Sector
Founded
Valuation / market cap
Status
HQ
On Canborsa
G2
B2B software review and market-intelligence platform
2012
$1.1Bpost-money · Jan 2021
PRIVATE
United States
Company profile
Airbyte
Data integration / ELT software
2020
$1.5BDec 2021
PRIVATE
United States
Company profile
Chainalysis
Blockchain analysis / crypto compliance software
2014
$8.6BSep 2022
PRIVATE
United States
Company profile
Filevine
Software
2010
$3Bpost-money · Sep 2025
PRIVATE
United States
Company profile
Webflow
No-code website building and hosting software (SAAS)
2013
$2.1BJan 2021
PRIVATE
United States
Company profile
ActiveCampaign
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing)
2003
$3B
PRIVATE
United States
Company profile
Addepar
Wealth management software (data aggregation, analytics, portfolio reporting)
2009
$3.2B
PRIVATE
United States
Company profile
Context · reading the peer set

Where G2 meets its rivals

What G2 sells, and where the rivals meet it

American technology company operating an online marketplace and review platform for business software and services, aggregating user-generated reviews and market-intelligence products for software buyers and vendors.

G2 competes with 6 companies here: Airbyte, Chainalysis, Filevine, Webflow, ActiveCampaign, Addepar.

A private valuation and a public price

G2 was last valued at $1.1B (post-money, Jan 2021). That price was agreed in one transaction and holds until the next round. A listed competitor is repriced every trading session.

G2 on Canborsa
MarketClosest: PLTR-PERP
Fees0.07% per side · 0.14% round-trip
Fundingevery 1h

G2 competitors — frequently asked questions

What is G2's valuation?›

The last valuation is $1.1B.

Who has invested in G2?›

Lead investors for each round are in the funding timeline.

Who are G2's competitors?›

The closest b2b software review and market-intelligence platform peers are on the competitors page.

How can I get exposure to G2?›

The routes section explains what is realistically available for a company at this stage.

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