Gusto, Inc.: Company Profile & Valuation

Gusto develops payroll, benefits and human resource management software for small and medium-sized businesses in the United States, and also handles health, dental and vision insurance enrollment and administration. Joshua Reeves, Tomer London and Edward Kim launched the service as ZenPayroll in California in December 2012, renaming it Gusto in 2015 as it broadened into benefits and workers' compensation.

In August 2025, Gusto made its largest acquisition to date, buying the retirement-plan startup Guideline for about $600 million, and by early 2026 its annual revenue had surpassed $1 billion.

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Often trade at a premium or discount to NAV.

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High minimums, transfer approval, company right-of-first-refusal.

Valuations, rounds and IPO status for every company in the directory — Gusto, Inc. included.

The routes section explains what is realistically available for a company at this stage.

No. Gusto, Inc. is a private company; its shares do not trade on a public exchange.

The last valuation is $9.3B.

Lead investors for each round are in the funding timeline.

The closest payroll, benefits, and human resource management software peers are on the competitors page.