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GUSTO, INC.
Gusto, Inc.
Payroll, benefits, and human resource management software · San Francisco · United States · Founded · 2011 · ≈ · 2,400 · employees

Gusto, Inc. competitors

Private

Gusto, Inc. has 6 close competitors: Airbyte, Contentful, Fivetran.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Peer set

Who competes with Gusto, Inc.

Sector, valuation and status for each competitor.

company profileGusto, Inc.›
$9.3Btender
Founded 2011United States
competitorAirbyte›
$1.5Bas of Dec 2021
Founded 2020Private
competitorContentful›
$3Blatest valuation
competitorFivetran›
$5.6Bas of Mar 2026
Founded 2012IPO filed
competitorWebflow›
$2.1Bas of Jan 2021
Founded 2013Private
competitorActiveCampaign›
$3Blatest valuation
Founded 2003Private
competitorAddepar›
$3.2Blatest valuation
Founded 2009Private
Head-to-head

Gusto, Inc. and its peers, side by side

A private valuation and a public market cap share one column; each row names its basis and date.

Company
Sector
Founded
Valuation / market cap
Status
HQ
On Canborsa
Gusto, Inc.
Payroll, benefits, and human resource management software
2011
$9.3Btender
PRIVATE
United States
Company profile
Airbyte
Data integration / ELT software
2020
$1.5BDec 2021
PRIVATE
United States
Company profile
CContentful
Headless content management system (CMS) / Software
2013
$3B
United States
Company profile
Fivetran
Data integration / ELT software
2012
$5.6Bpost-money · Mar 2026
IPO FILED
United States
Company profile
Webflow
No-code website building and hosting software (SAAS)
2013
$2.1BJan 2021
PRIVATE
United States
Company profile
ActiveCampaign
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing)
2003
$3B
PRIVATE
United States
Company profile
Addepar
Wealth management software (data aggregation, analytics, portfolio reporting)
2009
$3.2B
PRIVATE
United States
Company profile
Context · reading the peer set

Where Gusto, Inc. meets its rivals

What Gusto, Inc. sells, and where the rivals meet it

Gusto develops payroll, benefits, and human resource management software for small and medium-sized businesses in the United States, offering exposure to a company that also provides health, dental, and vision insurance enrollment and administration.

Gusto, Inc. competes with 6 companies here: Airbyte, Contentful, Fivetran, Webflow, ActiveCampaign, Addepar.

A private valuation and a public price

Gusto, Inc. was last valued at $9.3B (tender). That price was agreed in one transaction and holds until the next round. A listed competitor is repriced every trading session.

Gusto, Inc. on Canborsa
MarketClosest: HOOD-PERP
Fees0.07% per side · 0.14% round-trip
Fundingevery 1h

Gusto, Inc. competitors — frequently asked questions

How can I get exposure to Gusto, Inc.?›

The routes section explains what is realistically available for a company at this stage.

Is Gusto, Inc. publicly traded?›

No. Gusto, Inc. is a private company; its shares do not trade on a public exchange.

What is Gusto, Inc.'s valuation?›

The last valuation is $9.3B.

Who has invested in Gusto, Inc.?›

Lead investors for each round are in the funding timeline.

Who are Gusto, Inc.'s competitors?›

The closest payroll, benefits, and human resource management software peers are on the competitors page.

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