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INSIDER
Insider
AI-powered SAAS (marketing / customer engagement platform) · Turkey · Founded · 2012 · ≈ · 1,162 · employees

Insider Company Profile

Private

Insider operates in ai-powered saas (marketing / customer engagement platform). Investors last valued the company at $1.2B. Its shares do not trade on a public exchange.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Insider at a glance
Last valuation
$1.2B
MAR 2022
Raised across rounds
$621M
2 rounds
IPO status
Private
no listing announced
Nearest Canborsa market
NVDA—
NVDA-PERP · live
Valuation history

Insider valuation history

One company valuation: $1.2B, dated Mar 2022.

Latest valuation
Dated Mar 2022
Undated: Series D at —; Series E at —.
Funding history

Insider funding rounds — every disclosed raise

Round
Date
Amount
Valuation
Lead investors
Δ valuation
Series D
—
$121M
—
QIA
—
Series E
—
$500M
—
General Atlantic
—
Insider · investors

Investors

General AtlanticLEADQIALEADQatar Investment AuthorityEEsas Private EquityRiverwood CapitalSSequoia IndiaWWamdaEEndeavor Catalyst
Will Insider IPO?
Founded
2012
IPO
Not announced
No filing has been made.
Insider — the private market
Last valuation$1.2B · Mar 2022
Total raised$621M
Lead investors
General AtlanticQIA
IPO statusNot announced
Founded · HQ2012 · Turkey
Employees≈ 1,162
Next price updatethe next funding round or secondary sale
Between roundsno daily price and no order book
About Insider

Insider is a Turkish AI-powered SaaS company, now rebranded as Insider One, that provides customer engagement, personalization and marketing automation across web, email, SMS and messaging channels through a customer data platform. It is headquartered in Turkey and serves more than 2,000 brands, including Samsung, IKEA, Toyota, Adidas, Vodafone and Singapore Airlines.

The company markets itself as an agentic customer engagement platform, combining a customer data platform, personalization tools and its Insider One AI engine to power predictive, generative and agentic marketing decisions across every channel.

The money screen · ranked by accessibility

How to get Insider exposure today

1Funds that hold private namesPublic wrappers

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Insider.

Often trade at a premium or discount to NAV.

Any brokerage account
2Secondary marketplacesPrivate shares

Platforms match existing holders with buyers. Insider availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Accredited only
3Follow the companyCompanies directory

Valuations, rounds and IPO status for every company in the directory — Insider included.

No account needed

Insider stock — frequently asked questions

Who are Insider's competitors?›

The closest ai-powered saas (marketing / customer engagement platform) peers are on the competitors page.

How can I get exposure to Insider?›

The routes section explains what is realistically available for a company at this stage.

Is Insider publicly traded?›

No. Insider is a private company; its shares do not trade on a public exchange.

What is Insider's valuation?›

The last valuation is $1.2B.

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