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Company pair · Software
VS

ActiveCampaign vs Iterable: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

This comparison puts ActiveCampaign next to Iterable within software on size, funding and trajectory.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
IterablePRIVATE · US
VS
Last valuation$3B$2B
Basis Post-money Post-money
As ofApr 2021Sep 2021
Founded20032013
Employees≈1,000≈380
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$2B
IterablePost-money, Series E · Sep 2021
1.50×
GapBoth post-money, 5 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs Iterable — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
IterablePRIVATE · FOUNDED 2013
VS
Last valuation
$3B Post-money
$2B Post-money
Valuation date
21 Apr 2021
29 Sep 2021
Valuation basis
Post-money
Post-money
Latest round
Series C
Series E
Round size
$240M
$200M
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
Capital One Ventures Silver Lake Adams Street Partners Viking Global Investors
Founded
2003
2013
Employees (est.)
≈1,000
≈380
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
Cross-channel marketing automation software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $2B for Iterable (post-money, Sep 2021).

ActiveCampaign
$3BPost-money · Apr 2021
Iterable
$2BPost-money · Sep 2021
ACTIVECAMPAIGN · $3B · APR 2021ITERABLE · $2B · SEP 2021
ActiveCampaign vs Iterable · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
IterablePRIVATESoftware · US · 2013
+Last disclosed mark $2B — post-money, Sep 2021.
+Founded 2013 .
+≈380 employees.
+Latest round: Series E, $200M raised.
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $2B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$200Min Sep 2021.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 1.50× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What industries are ActiveCampaign and Iterable in?›

ActiveCampaign operates in Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing), and Iterable operates in Cross-channel marketing automation software.

What is ActiveCampaign's valuation versus Iterable's?›

ActiveCampaign is valued at $3B, and Iterable at $2B.

How much funding have ActiveCampaign and Iterable raised?›

ActiveCampaign has raised $360M across 3 rounds, and Iterable has raised $334.2M across 6 rounds.

Where are ActiveCampaign and Iterable headquartered?›

ActiveCampaign is based in Chicago, Illinois, and Iterable is based in San Francisco, California.

When were ActiveCampaign and Iterable founded?›

ActiveCampaign launched in 2003; Iterable launched in 2013.

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