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Company pair · Software
VS

ActiveCampaign vs PandaDoc: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

ActiveCampaign and PandaDoc are often weighed against each other in software.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
VS
Last valuation$3B$1B
Basis Post-money Post-money
Founded20032014
Employees≈1,000≈150
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$1B
PandaDocPost-money, Series C
3.00×
GapBoth post-money
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs PandaDoc — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
PandaDocPRIVATE · FOUNDED 2014
VS
Last valuation
$3B Post-money
$1B Post-money
Valuation basis
Post-money
Post-money
Latest round
Series C
Series C
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
OMERS Growth Equity G Squared Altos Ventures Rembrandt Venture Partners
Founded
2003
2014
Employees (est.)
≈1,000
≈150
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
Document Management / SAAS · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $1B for PandaDoc (post-money).

ActiveCampaign
$3BPost-money · Apr 2021
$1BPost-money · undated
ACTIVECAMPAIGN · $3B · APR 2021PANDADOC · $1B · UNDATED
ActiveCampaign vs PandaDoc · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
PandaDocPRIVATESoftware · US · 2014
+Last disclosed mark $1B — post-money.
+Founded 2014 .
+≈150 employees.
+
+
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $1B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
The size of that round is undisclosed.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 3.00× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is ActiveCampaign in compared to PandaDoc?›

ActiveCampaign's sector is Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing); PandaDoc's sector is Document Management / SaaS.

How do ActiveCampaign and PandaDoc compare in valuation?›

ActiveCampaign is valued at $3B, and PandaDoc at $1B.

Which investors backed ActiveCampaign and PandaDoc?›

Tiger Global led the round for ActiveCampaign; ICONIQ Growth led for PandaDoc.

Where are ActiveCampaign and PandaDoc headquartered?›

ActiveCampaign is based in Chicago, Illinois, and PandaDoc is based in United States.

Which is bigger by headcount, ActiveCampaign or PandaDoc?›

ActiveCampaign has about 1,000 employees, and PandaDoc has about 150.

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