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Company pair · Software
VS

ActiveCampaign vs Pendo

Software Both private US-headquartered No Canborsa market

This comparison puts ActiveCampaign next to Pendo within software on size, funding and trajectory.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
PendoPRIVATE · US
VS
Last valuation$3B$2.6B
Basis Post-money Post-money
As ofApr 2021Jul 2021
Founded20032013
Employees≈1,000≈750
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$2.6B
PendoPost-money, Growth round · Jul 2021
1.15×
GapBoth post-money, 3 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs Pendo — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
PendoPRIVATE · FOUNDED 2013
VS
Last valuation
$3B Post-money
$2.6B Post-money
Valuation date
21 Apr 2021
27 Jul 2021
Valuation basis
Post-money
Post-money
Latest round
Series C
Growth round
Round lead
Tiger Global
Tiger Global
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
Tiger Global
Founded
2003
2013
Employees (est.)
≈1,000
≈750
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
Product experience / digital adoption software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $2.6B for Pendo (post-money, Jul 2021).

ActiveCampaign
$3BPost-money · Apr 2021
Pendo
$2.6BPost-money · Jul 2021
ACTIVECAMPAIGN · $3B · APR 2021PENDO · $2.6B · JUL 2021
ActiveCampaign vs Pendo · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
PendoPRIVATESoftware · US · 2013
+Last disclosed mark $2.6B — post-money, Jul 2021.
+Founded 2013 .
+≈750 employees.
+
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $2.6B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
The size of that round is undisclosed.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 1.15× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

Are ActiveCampaign and Pendo in the same sector?›

ActiveCampaign operates in Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing), and Pendo operates in Product experience / digital adoption software.

How do ActiveCampaign and Pendo compare in valuation?›

ActiveCampaign is valued at $3B, and Pendo at $2.6B.

Who funded ActiveCampaign compared to Pendo?›

ActiveCampaign's lead investors include Tiger Global, and Pendo's include Tiger Global.

What's the team size at ActiveCampaign versus Pendo?›

ActiveCampaign has about 1,000 employees, and Pendo has about 750.

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