Home/Companies/ActiveCampaign vs SafetyCulture

Company pair · Software

ActiveCampaign vs SafetyCulture: Valuation, Funding, Trajectory

Software Both private US · Australia No Canborsa market

This comparison puts ActiveCampaign next to SafetyCulture within software on size, funding and trajectory.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

ActiveCampaignPRIVATE · US

SafetyCulturePRIVATE · Australia

Last valuation$3B$1B

Basis Post-money Basis undisclosed

As ofApr 2021Mar 2023

Founded20032004

Employees≈1,000≈1,500

On CanborsaNo marketNo market

At a glance

$3B

ActiveCampaignPost-money, Series C · Apr 2021

$1B

SafetyCultureSeries C · Mar 2023

A valuation basis is undisclosed — no ratio is scored

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

ActiveCampaign vs SafetyCulture — side by side

Field

ActiveCampaignPRIVATE · FOUNDED 2003

SafetyCulturePRIVATE · FOUNDED 2004

Last valuation

$3B Post-money

$1B Basis undisclosed

Valuation date

21 Apr 2021

1 Mar 2023

Latest round

Series C

Round lead

Tiger Global

Airtree Ventures

Named investors

Silversmith Capital Partners Susquehanna Growth Equity Tiger Global

Insight Partners Index Ventures Blackbird Ventures Tiger Global

Founded

2003

2004

Employees (est.)

≈1,000

≈1,500

Sector & HQ

Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US

Workplace safety / operations software · Australia

Status & market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $1B for SafetyCulture (basis undisclosed, Mar 2023).

ActiveCampaign

$3BPost-money · Apr 2021

SafetyCulture

$1Bbasis undisclosed · Mar 2023

ACTIVECAMPAIGN · $3B · APR 2021SAFETYCULTURE · $1B · MAR 2023

ActiveCampaign vs SafetyCulture · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003

+Last disclosed mark $3B — post-money, Apr 2021.

+Founded 2003 .

+≈1,000 employees.

+Latest round: Series C, $240M raised, led by Tiger Global.

SafetyCulturePRIVATESoftware · Australia · 2004

+Last disclosed mark $1B — basis undisclosed, Mar 2023.

+Founded 2004 .

+≈1,500 employees.

Verdict

Verdict

The $3B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.

A dated print: it moves only when a newer round is announced.

The $1B tells you…

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is ActiveCampaign in compared to SafetyCulture?›

ActiveCampaign operates in Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing), and SafetyCulture operates in workplace safety / operations software.

What is ActiveCampaign's valuation versus SafetyCulture's?›

ActiveCampaign is valued at $3B, and SafetyCulture at $1B.

Where are ActiveCampaign and SafetyCulture headquartered?›

ActiveCampaign's headquarters is in Chicago, Illinois; SafetyCulture's is in Australia.

Is ActiveCampaign or SafetyCulture a public company?›

ActiveCampaign's status is private; SafetyCulture's status is private.

What countries are ActiveCampaign and SafetyCulture from?›

ActiveCampaign is headquartered in United States, and SafetyCulture in Australia.