KeepTruckin (now Motive) Company Profile

KeepTruckin, rebranded Motive in 2022, builds fleet management software for trucking companies, including hours-of-service monitoring, GPS tracking and dashcams. Founded in 2013, the company competes with fleet-tech players like Samsara, Verizon Connect, and KeepTruckin's own successor brand Motive, serving commercial fleet operators with an integrated telematics platform.

In 2022, the company raised $150 million in Series F venture funding co-led by Insight Partners and Kleiner Perkins, and after that funding Motive reached a $2.85 billion valuation. In August 2026, Motive, a leading truck tracking and fleet management company, laid off 251 employees, representing 5.00% of its total workforce, as it refocused on its core dashcam and electronic logging device product lines.

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds KeepTruckin (now Motive).

Often trade at a premium or discount to NAV.

Platforms match existing holders with buyers. KeepTruckin (now Motive) availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Valuations, rounds and IPO status for every company in the directory — KeepTruckin (now Motive) included.

The routes section explains what is realistically available for a company at this stage.

No. KeepTruckin (now Motive) is a private company; its shares do not trade on a public exchange.

The last valuation is $2.9B.

Lead investors for each round are in the funding timeline.

The closest fleet management / iot / video telematics peers are on the competitors page.