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APPDIRECT
AppDirect
Subscription commerce / B2B software marketplace platform · San Francisco, California · United States · Founded · 2009 · ≈ · 1,000 · employees

AppDirect — Valuation, Funding & Investors

Private

AppDirect, headquartered in United States, remains privately held in the subscription commerce / b2b software marketplace platform space. The latest valuation stands at $1.5B. The stock is not listed on any public market.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
AppDirect at a glance
Raised across rounds
$371.8M
7 rounds
IPO status
Private
no listing announced
Nearest Canborsa market
MSFT—
MSFT-PERP · live
Valuation history

AppDirect valuation history

One company valuation: $1.5B.

Undated: Seed at —; Series A at —; Series C at —; Other Equity at —.
Funding history

AppDirect funding rounds — every disclosed raise

Round
Date
Amount
Valuation
Lead investors
Δ valuation
Series B
Sep 2013
—
—
Inovia Capital
—
Series D
Feb 2015
—
—
Mithril Capital Management
—
Series E
Oct 2015
$140M
—
J.P. Morgan
—
Seed
—
$3.2M
—
iNovia Capital
—
Series A
—
$8.5M
—
iNovia Capital
—
Series C
—
$35M
—
Mithril Capital Management
—
Other Equity
—
$185M
—
CDPQ
—
AppDirect · investors

Investors

CCDPQLEADMMithril Capital ManagementLEADiNovia CapitalLEADJ.P. MorganLEADSStingray Group
Will AppDirect IPO?
Founded
2009
Sep 2013
Series B
Oct 2015
Series E
IPO
Not announced
No filing has been made.
AppDirect — the private market
Last valuation$1.5B
Total raised$371.8M
Lead investors
CDPQMithril Capital ManagementiNovia CapitalJ.P. Morgan
IPO statusNot announced
Founded · HQ2009 · San Francisco, California · United States
Employees≈ 1,000
Next price updatethe next funding round or secondary sale
Between roundsno daily price and no order book
About AppDirect

AppDirect is a San Francisco-based B2B subscription commerce platform that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. Its catalog spans software, cloud infrastructure from hyperscalers including AWS, GCP, Azure and IBM, connectivity services and energy plans, sold direct or through a reseller network.

Founded in 2009, AppDirect now works with more than 1,000 providers, 10,000 advisors and 5 million subscribers, a base it has grown through acquisitions including Tackle.io and Broker Online Exchange.

The money screen · ranked by accessibility

How to get AppDirect exposure today

1Funds that hold private namesPublic wrappers

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds AppDirect.

Often trade at a premium or discount to NAV.

Any brokerage account
2Secondary marketplacesPrivate shares

Platforms match existing holders with buyers. AppDirect availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Accredited only
3Follow the companyCompanies directory

Valuations, rounds and IPO status for every company in the directory — AppDirect included.

No account needed

AppDirect stock — frequently asked questions

Who are AppDirect's competitors?›

The closest subscription commerce / b2b software marketplace platform peers are on the competitors page.

How can I get exposure to AppDirect?›

The routes section explains what is realistically available for a company at this stage.

Is AppDirect publicly traded?›

No. AppDirect is a private company; its shares do not trade on a public exchange.

What is AppDirect's valuation?›

The last valuation is $1.5B.

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