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APPDIRECT
AppDirect
Subscription commerce / B2B software marketplace platform · San Francisco, California · United States · Founded · 2009 · ≈ · 1,000 · employees

AppDirect competitors

Private

AppDirect has 6 close competitors: Andela, Bluecore, Cart.com.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Peer set

Who competes with AppDirect

Sector, valuation and status for each competitor.

company profileAppDirect›
Founded 2009United States
competitorAndela›
$1.5Bas of Sep 2021
Founded 2014Private
competitorBluecore›
$1Bas of Aug 2021
competitorCart.com›
$1.6Bas of Mar 2026
Founded 2020Private
competitorezCater›
$1.6Bas of Dec 2021
Founded 2007Private
competitorForter›
$3Bas of May 2021
Founded 2013Private
competitorIncredible Health›
$1.6Bas of Aug 2022
Founded 2017Private
Head-to-head

AppDirect and its peers, side by side

A private valuation and a public market cap share one column; each row names its basis and date.

Company
Sector
Founded
Valuation / market cap
Status
HQ
On Canborsa
AppDirect
Subscription commerce / B2B software marketplace platform
2009
$1.5B
PRIVATE
United States
Company profile
Andela
Technical talent marketplace / IT staffing
2014
$1.5BSep 2021
PRIVATE
United States
Company profile
Bluecore
Retail marketing technology (ecommerce personalization / retail marketing cloud)
$1BAug 2021
ACQUIRED
United States
Company profile
Cart.com
E-commerce / unified commerce and logistics software
2020
$1.6Bpost-money · Mar 2026
PRIVATE
United States
Company profile
ezCater
Online catering marketplace
2007
$1.6BDec 2021
PRIVATE
United States
Company profile
Forter
Online fraud prevention / e-commerce trust platform
2013
$3BMay 2021
PRIVATE
United States
Company profile
Incredible Health
Healthcare hiring / AI recruiting marketplace
2017
$1.6BAug 2022
PRIVATE
United States
Company profile
Context · reading the peer set

Where AppDirect meets its rivals

What AppDirect sells, and where the rivals meet it

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology.

AppDirect competes with 6 companies here: Andela, Bluecore, Cart.com, ezCater, Forter, Incredible Health.

A private valuation and a public price

AppDirect was last valued at $1.5B . That price was agreed in one transaction and holds until the next round. A listed competitor is repriced every trading session.

AppDirect on Canborsa
MarketClosest: MSFT-PERP
Fees0.07% per side · 0.14% round-trip
Fundingevery 1h

AppDirect competitors — frequently asked questions

Who are AppDirect's competitors?›

The closest subscription commerce / b2b software marketplace platform peers are on the competitors page.

How can I get exposure to AppDirect?›

The routes section explains what is realistically available for a company at this stage.

Is AppDirect publicly traded?›

No. AppDirect is a private company; its shares do not trade on a public exchange.

What is AppDirect's valuation?›

The last valuation is $1.5B.

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