Bluecore: Company Profile & Valuation

Bluecore is a retail marketing technology company based in the United States that turns casual shoppers into repeat customers by unifying shopper identity, behavioral data, and product-catalog data inside one platform. Its Smart Campaign with Autopilot personalizes product, offer, and content recommendations across a retailer's full customer list from a single campaign, and its AI Shopping Agent goes beyond recommendations to act as a stylist, trendspotter, and comparison builder for shoppers. Retailer DXL consolidated its identification, segmentation, campaign orchestration, and media integrations onto Bluecore's platform.

The company's platform is built on 300 billion behaviors processed and 500 billion products cataloged, and it reached a $1 billion valuation after closing a $125 million Series E round led by Georgian.

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Bluecore.

Often trade at a premium or discount to NAV.

Platforms match existing holders with buyers. Bluecore availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Valuations, rounds and IPO status for every company in the directory — Bluecore included.

Lead investors for each round are in the funding timeline.

The closest retail marketing technology (ecommerce personalization / retail marketing cloud) peers are on the competitors page.

The routes section explains what is realistically available for a company at this stage.

No. Bluecore was acquired by Insider One; its shares do not trade independently.