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BLUECORE
Bluecore
Retail marketing technology (ecommerce personalization / retail marketing cloud) · United States · ≈ · 350 · employees

Bluecore Funding — Last Valued at $1B

Acquired

Bluecore has raised $263M across 3 funding rounds, plus 5 undated rounds. The company is valued at $1B (post-money).

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Bluecore funding · at a glance
Total raised, all rounds
$263M
some round sizes not disclosed
Funding rounds
3
plus 5 undated rounds
Latest round
May 2026
May 2026
Lead on that event
Insider One
lead investor
2026
About Bluecore

Bluecore is backed by growth investor Georgian, which led the company's $125 million Series E round. That round valued Bluecore at $1 billion, making it a unicorn in retail marketing technology.

Funding timeline

The Bluecore funding timeline

3 funding rounds, the latest highlighted.

UNDATED
Seed, Series A, Series B, Series D, Series E extension

No date is disclosed for this round.

OCT 2017
Series C

Georgian Partners, FirstMark Capital, Felicis Ventures. $35M raised, led by Norwest Venture Partners.

Valuation basisAmount$35MPrice / shareLeadNorwest Venture Partners
AUG 2021
Series E at $1B post-money

Existing investors FirstMark and Norwest participated, joined by new investor Silver Lake Waterman; brought Bluecore's total funding to more than $225 million.. $125M raised, led by Georgian.

Valuation basispost-moneyAmount$125MPrice / shareLeadGeorgian
STATUS: ACQUIRED

No longer independent.

Funding rounds

Bluecore funding rounds in full

3 dated rounds, newest first.

Round
Date
Amount
Valuation
Price / share
Lead investors
Participation
Acquisition by Insider One LATEST
May 2026
—
—
—
Insider One
—
Series E
Aug 2021
$125M
$1Bpost-money
—
Georgian
Existing investors FirstMark and Norwest participated, joined by new investor Silver Lake Waterman; brought Bluecore's total funding to more than $225 million.
Series C
Oct 2017
$35M
—
—
Norwest Venture Partners
Georgian Partners, FirstMark Capital, Felicis Ventures
Seed
—
$1.1M
—
—
FirstMark Capital
Founders Co-Op
Series A
—
$6M
—
—
—
—
Series B
—
$21M
—
—
—
—
Series D
—
$50M
—
—
—
—
Series E extension
—
$24.9M
$1Bpost-money
—
—
—
Bluecore · investors

Investors

FirstMark CapitalLEADIInsider OneLEADGeorgianLEADNorwest Venture PartnersLEADFirstMarkNNorwestSSilver Lake Waterman

Frequently asked questions

Who has invested in Bluecore?›

Lead investors for each round are in the funding timeline.

Who are Bluecore's competitors?›

The closest retail marketing technology (ecommerce personalization / retail marketing cloud) peers are on the competitors page.

How can I get exposure to Bluecore?›

The routes section explains what is realistically available for a company at this stage.

Is Bluecore publicly traded?›

No. Bluecore was acquired by Insider One; its shares do not trade independently.

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