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BLUECORE
Bluecore
Retail marketing technology (ecommerce personalization / retail marketing cloud) · United States · ≈ · 350 · employees

Bluecore competitors

Acquired

Bluecore has 6 close competitors: Andela, AppDirect, Cart.com.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Peer set

Who competes with Bluecore

Sector, valuation and status for each competitor.

company profileBluecore›
$1Bpost-money · Aug 2021
competitorAndela›
$1.5Bas of Sep 2021
Founded 2014Private
competitorAppDirect›
$1.5Blatest valuation
Founded 2009Private
competitorCart.com›
$1.6Bas of Mar 2026
Founded 2020Private
competitorezCater›
$1.6Bas of Dec 2021
Founded 2007Private
competitorForter›
$3Bas of May 2021
Founded 2013Private
competitorIncredible Health›
$1.6Bas of Aug 2022
Founded 2017Private
Head-to-head

Bluecore and its peers, side by side

A private valuation and a public market cap share one column; each row names its basis and date.

Company
Sector
Founded
Valuation / market cap
Status
HQ
On Canborsa
Bluecore
Retail marketing technology (ecommerce personalization / retail marketing cloud)
$1Bpost-money · Aug 2021
ACQUIRED
United States
Company profile
Andela
Technical talent marketplace / IT staffing
2014
$1.5BSep 2021
PRIVATE
United States
Company profile
AppDirect
Subscription commerce / B2B software marketplace platform
2009
$1.5B
PRIVATE
United States
Company profile
Cart.com
E-commerce / unified commerce and logistics software
2020
$1.6Bpost-money · Mar 2026
PRIVATE
United States
Company profile
ezCater
Online catering marketplace
2007
$1.6BDec 2021
PRIVATE
United States
Company profile
Forter
Online fraud prevention / e-commerce trust platform
2013
$3BMay 2021
PRIVATE
United States
Company profile
Incredible Health
Healthcare hiring / AI recruiting marketplace
2017
$1.6BAug 2022
PRIVATE
United States
Company profile
Context · reading the peer set

Where Bluecore meets its rivals

What Bluecore sells, and where the rivals meet it

Bluecore is a retail technology company transforming casual shoppers into lifetime customers, putting shopper and product data at the center of marketing that predicts what consumers will buy next.

Bluecore competes with 6 companies here: Andela, AppDirect, Cart.com, ezCater, Forter, Incredible Health.

A private valuation and a public price

Bluecore was last valued at $1B (post-money, Aug 2021). That price was agreed in one transaction and holds until the next round. A listed competitor is repriced every trading session.

Bluecore on Canborsa
MarketClosest: MSFT-PERP
Fees0.07% per side · 0.14% round-trip
Fundingevery 1h

Bluecore competitors — frequently asked questions

Who has invested in Bluecore?›

Lead investors for each round are in the funding timeline.

Who are Bluecore's competitors?›

The closest retail marketing technology (ecommerce personalization / retail marketing cloud) peers are on the competitors page.

How can I get exposure to Bluecore?›

The routes section explains what is realistically available for a company at this stage.

Is Bluecore publicly traded?›

No. Bluecore was acquired by Insider One; its shares do not trade independently.

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