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BLUECORE
Bluecore
Retail marketing technology (ecommerce personalization / retail marketing cloud) · United States · ≈ · 350 · employees

Bluecore Valuation: $1B After the Aug 2021 Series E

Acquired

Bluecore was last valued at $1B (post-money). It comes from the $125M Series E of Aug 2021. Bluecore was acquired by Insider One.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Bluecore valuation · at a glance
Last valuation
$1B
POST-MONEY · AUG 2021
Lead investors
4
across 8 rounds
Raised across rounds
$263M
8 rounds
Date of last round
May 2026
closed 13 May 2026
Valuation history

How the Bluecore valuation has moved

1 valuation. The latest, $1B post-money, was set by the Series E in Aug 2021.

Latest valuation
$1Bpost-money
Set by the Series E · 5 Aug 2021
Valuations
1
Priced rounds with a valuation
Event type
Primary round
The Series E · $125M raised
Undated: Seed at —; Series A at —; Series B at —; Series D at —; Series E extension at $1B (post-money).
Funding rounds

Bluecore rounds and the valuation each one set

8 rounds
Round
Date
Amount
Valuation
Basis
Acquisition by Insider One LATEST
13 May 2026
—
—
—
Series E
5 Aug 2021
$125M
$1B
POST-MONEY
Series C
4 Oct 2017
$35M
—
—
Seed
—
$1.1M
—
—
Series A
—
$6M
—
—
Series B
—
$21M
—
—
Series D
—
$50M
—
—
Series E extension
—
$24.9M
$1B
POST-MONEY
Lead investors
Leads: FirstMark Capital, Georgian, Insider One, Norwest Venture Partners.
Full funding history — Bluecore profile ›
What the valuation means

What the $1B actually measures

A private valuation is the price agreed in one transaction. The Bluecore valuation of $1B is a post-money figure from the Series E dated 5 Aug 2021 — the whole company measured after the $125M raised in that round was already inside it. Subtract the round and the pre-money view of the same deal is $875M .

The valuation holds until the next priced round or secondary sale. A private company roughly 350 people has no daily price and no order book between rounds.

Where the $1B comes from
EventSeries E, dated 5 Aug 2021
Basispost-money
Round size$125M
LeadGeorgian

Frequently asked questions

Who has invested in Bluecore?›

Lead investors for each round are in the funding timeline.

Who are Bluecore's competitors?›

The closest retail marketing technology (ecommerce personalization / retail marketing cloud) peers are on the competitors page.

How can I get exposure to Bluecore?›

The routes section explains what is realistically available for a company at this stage.

Is Bluecore publicly traded?›

No. Bluecore was acquired by Insider One; its shares do not trade independently.

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