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APPDIRECT
AppDirect
Subscription commerce / B2B software marketplace platform · San Francisco, California · United States · Founded · 2009 · ≈ · 1,000 · employees

AppDirect Funding — Last Valued at $1.5B

Private

AppDirect has raised $371.8M across 3 funding rounds, plus 4 undated rounds. The company is valued at $1.5B.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
AppDirect funding · at a glance
Total raised, all rounds
$371.8M
some round sizes not disclosed
Funding rounds
3
plus 4 undated rounds
Latest round
Oct 2015
Oct 2015
Lead on that event
J.P. Morgan
lead investor
2015
About AppDirect

AppDirect is backed by Stingray Group and has used capital to grow through acquisitions, including its 2025 purchase of Broker Online Exchange for $85 million and its acquisition of Tackle.io in December 2025 to expand into subscription monetization.

Funding timeline

The AppDirect funding timeline

3 funding rounds, the latest highlighted.

2009
AppDirect founded

AppDirect was founded in 2009, United States.

UNDATED
Seed, Series A, Series C, Other Equity

No date is disclosed for this round.

SEP 2013
Series B

A primary round — the company sells new shares to investors it selects. Led by Inovia Capital.

Valuation basisAmountPrice / shareLeadInovia Capital
FEB 2015
Series D

A primary round — the company sells new shares to investors it selects. Led by Mithril Capital Management.

Valuation basisAmountPrice / shareLeadMithril Capital Management
IPO: NOT ANNOUNCED

No filing has been made.

Funding rounds

AppDirect funding rounds in full

3 dated rounds, newest first.

Round
Date
Amount
Valuation
Price / share
Lead investors
Participation
Series E LATEST
Oct 2015
$140M
—
—
J.P. Morgan
—
Series D
Feb 2015
—
—
—
Mithril Capital Management
—
Series B
Sep 2013
—
—
—
Inovia Capital
—
Seed
—
$3.2M
—
—
iNovia Capital
—
Series A
—
$8.5M
—
—
iNovia Capital
—
Series C
—
$35M
—
—
Mithril Capital Management
Existing investors, including iNovia Capital and Foundry Group, also participated
Other Equity
—
$185M
—
—
CDPQ
existing investors
AppDirect · investors

Investors

CCDPQLEADMMithril Capital ManagementLEADiNovia CapitalLEADJ.P. MorganLEADSStingray Group

Frequently asked questions

Who are AppDirect's competitors?›

The closest subscription commerce / b2b software marketplace platform peers are on the competitors page.

How can I get exposure to AppDirect?›

The routes section explains what is realistically available for a company at this stage.

Is AppDirect publicly traded?›

No. AppDirect is a private company; its shares do not trade on a public exchange.

What is AppDirect's valuation?›

The last valuation is $1.5B.

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