Kurly (Market Kurly): Company Profile & Valuation

Kurly operates Market Kurly, a South Korean e-commerce platform founded in 2014 by Sophie Kim (Kim Seul-ah) that began as an online gourmet food and fresh produce shopping site and became known for its overnight Dawn Delivery service, letting customers receive orders placed by 11 p.m. as early as 7 a.m. the next day. The company later expanded into cosmetics, fashion and living goods, and in late 2022 renamed the platform from Market Kurly to Kurly to reflect that broader scope, while its beauty arm, Beauty Kurly, launched in November 2022 and now carries more than 1,000 Korean and international beauty brands.

Kurly is based in Seoul and serves the Seoul metropolitan area, with core customers among women in their 30s and 40s. Its paid membership program, Kurly Members, passed 1.6 million members by February 2025.

Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Kurly (Market Kurly).

Often trade at a premium or discount to NAV.

Platforms match existing holders with buyers. Kurly (Market Kurly) availability at any moment is set by the holders.

High minimums, transfer approval, company right-of-first-refusal.

Valuations, rounds and IPO status for every company in the directory — Kurly (Market Kurly) included.

The routes section explains what is realistically available for a company at this stage.

No. Kurly (Market Kurly) is a private company; its shares do not trade on a public exchange.

The last valuation is $3.3B.

Lead investors for each round are in the funding timeline.

The closest online grocery delivery / e-commerce peers are on the competitors page.