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PENDO
Pendo
Product experience / digital adoption software · Raleigh, North Carolina · United States · Founded · 2013 · ≈ · 750 · employees

Pendo competitors

Private

Pendo has 6 close competitors: ActiveCampaign, Cockroach Labs, CockroachDB.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Peer set

Who competes with Pendo

Sector, valuation and status for each competitor.

company profilePendo›
$2.6Bpost-money · Jul 2021
Founded 2013United States
competitorActiveCampaign›
$3Blatest valuation
Founded 2003Private
competitorCockroach Labs›
$5Blatest valuation
Founded 2015Private
competitorCockroachDB›
$2.1Bas of Aug 2026
Founded 2015Private
competitorContentful›
$3Blatest valuation
competitorCresta›
$1.6Blatest valuation
Founded 2017Private
competitorGong›
$7.2Bas of Jun 2021
Founded 2016Private
Head-to-head

Pendo and its peers, side by side

A private valuation and a public market cap share one column; each row names its basis and date.

Company
Sector
Founded
Valuation / market cap
Status
HQ
On Canborsa
Pendo
Product experience / digital adoption software
2013
$2.6Bpost-money · Jul 2021
PRIVATE
United States
Company profile
ActiveCampaign
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing)
2003
$3B
PRIVATE
United States
Company profile
Cockroach Labs
Distributed database software
2015
$5B
PRIVATE
United States
Company profile
CockroachDB
Database Software
2015
$2.1Bpost-money · Aug 2026
PRIVATE
United States
Company profile
CContentful
Headless content management system (CMS) / Software
2013
$3B
United States
Company profile
Cresta
Conversational AI / contact-center software
2017
$1.6B
PRIVATE
United States
Company profile
Gong
Revenue intelligence / sales conversation analytics software
2016
$7.2BJun 2021
PRIVATE
United States
Company profile
Context · reading the peer set

Where Pendo meets its rivals

What Pendo sells, and where the rivals meet it

Raleigh, North Carolina-based product experience and digital adoption platform used by product managers to guide, analyze and communicate with in-app users, giving investors exposure to its valuation.

Pendo competes with 6 companies here: ActiveCampaign, Cockroach Labs, CockroachDB, Contentful, Cresta, Gong.

A private valuation and a public price

Pendo was last valued at $2.6B (post-money, Jul 2021). That price was agreed in one transaction and holds until the next round. A listed competitor is repriced every trading session.

Pendo on Canborsa
MarketClosest: MSFT-PERP
Fees0.07% per side · 0.14% round-trip
Fundingevery 1h

Pendo competitors — frequently asked questions

Who has invested in Pendo?›

Lead investors for each round are in the funding timeline.

Who are Pendo's competitors?›

The closest product experience / digital adoption software peers are on the competitors page.

How can I get exposure to Pendo?›

The routes section explains what is realistically available for a company at this stage.

Is Pendo publicly traded?›

No. Pendo is a private company; its shares do not trade on a public exchange.

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