Trax has raised $897.9M across 9 funding rounds.
Trax raised $100 million in a 2019 Series D round led by Hopu Investments, then $650 million in an April 2021 Series E led by SoftBank Vision Fund and BlackRock. In January 2024 it secured $50 million in venture debt from Deutsche Bank Private Credit & Infrastructure to expand its Signal-Based Merchandising platform.
9 funding rounds, the latest highlighted.
Trax was founded in 2010, Singapore.
A primary round — the company sells new shares to investors it selects. $1.1M raised.
A primary round — the company sells new shares to investors it selects. $6.6M raised.
A primary round — the company sells new shares to investors it selects. $15.7M raised.
A primary round — the company sells new shares to investors it selects. $15M raised.
A primary round — the company sells new shares to investors it selects. $40M raised.
A primary round — the company sells new shares to investors it selects. $19.5M raised, led by Broad Peak Investments.
A primary round — the company sells new shares to investors it selects. $100M raised, led by Hopu Investments.
A primary round — the company sells new shares to investors it selects. $650M raised, led by SoftBank Vision Fund, BlackRock.
No filing has been made.
9 dated rounds, newest first.
BlackRockLEADHHopu InvestmentsLEADBBroad Peak InvestmentsLEADNo. Trax is a private company; its shares do not trade on a public exchange.
Lead investors for each round are in the funding timeline.
The closest retail technology / computer vision for cpg shelf analytics peers are on the competitors page.
The routes section explains what is realistically available for a company at this stage.
Perpetual markets for stocks, gold, indices and pre-IPO names — settled on-chain, no wallet-to-exchange transfers.
