Whatnot is a private company building in e-commerce / live-stream shopping, founded in 2019. Investors last valued the company at $11.5B. No public ticker exists for the company.
5 valuations. The latest, $20B post-money, was set by the Series G in Aug 2026.
Lightspeed Venture PartnersLEADAAvraLEAD
DST GlobalLEAD
CapitalGLEADYY Combinator Continuity FundLEAD
Andreessen HorowitzLEAD
GreycroftSSequoia CapitalLightspeed Venture PartnersAvraDST GlobalWhatnot is a digital marketplace and live-stream shopping platform where users can buy and sell items in online video auctions, incorporated in Delaware and based in Marina Del Rey, California. Whatnot was founded in 2019 by Grant LaFontaine and Logan Head; before expanding to host a more diverse range of products, the platform started as a marketplace for Funko Pop figurines.
It is the largest live shopping platform in the United States, and in 2025 the platform had more than $8 billion in sales and held nearly 60% market share of live commerce across North America and Europe. In April 2026, Whatnot was included on the TIME100 Most Influential Companies of 2026 list.
Listed funds carry late-stage private names. A fund's latest schedule of investments shows whether it holds Whatnot.
Often trade at a premium or discount to NAV.
Platforms match existing holders with buyers. Whatnot availability at any moment is set by the holders.
High minimums, transfer approval, company right-of-first-refusal.
Valuations, rounds and IPO status for every company in the directory — Whatnot included.
Lead investors for each round are in the funding timeline.
The closest e-commerce / live-stream shopping peers are on the competitors page.
The routes section explains what is realistically available for a company at this stage.
No. Whatnot is a private company; its shares do not trade on a public exchange.
Perpetual markets for stocks, gold, indices and pre-IPO names — settled on-chain, no wallet-to-exchange transfers.
