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WHATNOT
Whatnot
E-commerce / live-stream shopping · Los Angeles · United States · Founded · 2019 · ≈ · 800 · employees

Whatnot competitors

Private

Whatnot has 6 close competitors: Chehaoduo, Faire, Gojek.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Peer set

Who competes with Whatnot

Sector, valuation and status for each competitor.

company profileWhatnot›
$11.5Bpost-money · Oct 2025
Founded 2019United States
competitorChehaoduo›
$10Bas of Jul 2021
Founded 2017Private
competitorFaire›
$5.2Bas of Apr 2026
Founded 2017IPO filed
competitorGojek›
$10Blatest valuation
Founded 2010Private
competitorOpenSea›
$13.3Bas of Jan 2022
Founded 2017Private
competitorXiaohongshu›
$50Bas of Dec 2025
Founded 2013Private
competitorGopuff›
$15Bas of Jul 2021
Founded 2013Private
Head-to-head

Whatnot and its peers, side by side

A private valuation and a public market cap share one column; each row names its basis and date.

Company
Sector
Founded
Valuation / market cap
Status
HQ
On Canborsa
Whatnot
E-commerce / live-stream shopping
2019
$11.5Bpost-money · Oct 2025
PRIVATE
United States
Company profile
Chehaoduo
Automotive e-commerce / used-car marketplace
2017
$10BJul 2021
PRIVATE
China
Company profile
Faire
Wholesale marketplace
2017
$5.2Bpost-money · Apr 2026
IPO FILED
United States
Company profile
Gojek
Marketplace / Logistics
2010
$10B
PRIVATE
Indonesia
Company profile
OpenSea
Digital asset / NFT marketplace
2017
$13.3BJan 2022
PRIVATE
United States
Company profile
Xiaohongshu
Social media and e-commerce
2013
$50Btender · Dec 2025
PRIVATE
China
Company profile
Gopuff
Instant delivery / e-commerce
2013
$15BJul 2021
PRIVATE
United States
Company profile
Context · reading the peer set

Where Whatnot meets its rivals

What Whatnot sells, and where the rivals meet it

Digital marketplace and live-stream shopping platform where users buy and sell items in online video auctions.

Whatnot competes with 6 companies here: Chehaoduo, Faire, Gojek, OpenSea, Xiaohongshu, Gopuff.

A private valuation and a public price

Whatnot was last valued at $11.5B (post-money, Oct 2025). That price was agreed in one transaction and holds until the next round. A listed competitor is repriced every trading session.

Whatnot on Canborsa
MarketClosest: AMZN-PERP
Fees0.07% per side · 0.14% round-trip
Fundingevery 1h

Whatnot competitors — frequently asked questions

Who has invested in Whatnot?›

Lead investors for each round are in the funding timeline.

Who are Whatnot's competitors?›

The closest e-commerce / live-stream shopping peers are on the competitors page.

How can I get exposure to Whatnot?›

The routes section explains what is realistically available for a company at this stage.

Is Whatnot publicly traded?›

No. Whatnot is a private company; its shares do not trade on a public exchange.

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