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Company pair · Software
VS

Automation Anywhere vs Contentful

Software Both private US-headquartered No Canborsa market

This comparison puts Automation Anywhere next to Contentful within software on size, funding and trajectory.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
Automation AnywherePRIVATE · US
VS
Last valuation$6.9B$3B
Basis Post-money Post-money
As ofNov 2019Jul 2021
Founded20032013
Employees≈2,200≈592
On CanborsaNo marketNo market
At a glance
$6.9B
Automation AnywherePost-money, Series B · Nov 2019
$3B
ContentfulPost-money, Series F · Jul 2021
2.30×
GapBoth post-money, 20 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

Automation Anywhere vs Contentful — side by side

Field
Automation AnywherePRIVATE · FOUNDED 2003
ContentfulPRIVATE · FOUNDED 2013
VS
Last valuation
$6.9B Post-money
$3B Post-money
Valuation date
21 Nov 2019
28 Jul 2021
Valuation basis
Post-money
Post-money
Latest round
Series B
Series F
Round size
$290M
$175M
Round lead
Salesforce Ventures
Tiger Global
Named investors
General Atlantic Goldman Sachs NEA World Innovation Lab
OMERS Benchmark Balderton Capital General Catalyst
Founded
2003
2013
Employees (est.)
≈2,200
≈592
Sector & HQ
Software (robotic process automation / agentic automation) · 🇺🇸 US
Headless content management system (CMS) / Software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $6.9B for Automation Anywhere (post-money, Nov 2019) and $3B for Contentful (post-money, Jul 2021).

Automation Anywhere
$6.9BPost-money · Nov 2019
$3BPost-money · Jul 2021
AUTOMATION ANYWHERE · $6.9B · NOV 2019CONTENTFUL · $3B · JUL 2021
Automation Anywhere vs Contentful · what each company discloses

What each company discloses, and what it leaves out

Automation AnywherePRIVATESoftware · US · 2003
+Last disclosed mark $6.9B — post-money, Nov 2019.
+Founded 2003 .
+≈2,200 employees.
+Latest round: Series B, $290M raised, led by Salesforce Ventures.
ContentfulPRIVATESoftware · US · 2013
+Last disclosed mark $3B — post-money, Jul 2021.
+Founded 2013 .
+≈592 employees.
+Latest round: Series F, $175M raised, led by Tiger Global.
Verdict

Verdict

The $6.9B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$290M, led by Salesforce Ventures in Nov 2019.
A dated print: it moves only when a newer round is announced.
The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$175M, led by Tiger Global in Jul 2021.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 2.30× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What industries are Automation Anywhere and Contentful in?›

Automation Anywhere operates in Software (robotic process automation / agentic automation), and Contentful operates in Headless content management system (CMS) / Software.

What is Automation Anywhere's valuation versus Contentful's?›

Automation Anywhere is valued at $6.9B, and Contentful at $3B.

What's the total funding raised by Automation Anywhere versus Contentful?›

Automation Anywhere has raised $1B across 4 rounds, and Contentful has raised $290.5M across 3 rounds.

Which is bigger by headcount, Automation Anywhere or Contentful?›

Automation Anywhere has about 2,200 employees, and Contentful has about 592.

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