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Company pair · E-commerce
VS

Bluecore vs ezCater: Valuation, Funding, Trajectory

E-commerce Bluecore acquired ezCater private US-headquartered No Canborsa market

Bluecore and ezCater are often weighed against each other in ecommerce.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
BluecoreACQUIRED · US
ezCaterPRIVATE · US
VS
Last valuation$1B$1.6B
Basis Post-money Post-money
As ofAug 2021Dec 2021
Employees≈350≈300
On CanborsaNo marketNo market
At a glance
$1B
BluecorePost-money, Series E · Aug 2021
$1.6B
ezCaterPost-money, Series D-2 · Dec 2021
An acquisition mark and a going-concern print stay on separate scales
Gap
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

Bluecore vs ezCater — side by side

Field
BluecoreACQUIRED · FOUNDED —
ezCaterPRIVATE · FOUNDED 2007
VS
Last valuation
$1B Post-money
$1.6B Post-money
Valuation date
5 Aug 2021
1 Dec 2021
Valuation basis
Post-money
Post-money
Latest round
Series E
Series D-2
Round size
$125M
$100M
Round lead
Georgian
SoftBank
Named investors
Georgian FirstMark Norwest Silver Lake Waterman
Wellington Management Company ICONIQ Capital Insight Venture Partners SoftBank
Employees (est.)
≈350
≈300
Sector & HQ
Retail marketing technology (ecommerce personalization / retail marketing cloud) · 🇺🇸 US
Online catering marketplace · 🇺🇸 US
Status & market
Acquired — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $1B for Bluecore (post-money, Aug 2021) and $1.6B for ezCater (post-money, Dec 2021).

Bluecore
$1BPost-money · Aug 2021
ezCater
$1.6BPost-money · Dec 2021
BLUECORE · $1B · AUG 2021EZCATER · $1.6B · DEC 2021
Bluecore vs ezCater · what each company discloses

What each company discloses, and what it leaves out

BluecoreACQUIREDE-commerce · US · —
+Last disclosed mark $1B — post-money, Aug 2021.
+≈350 employees.
+Latest round: Series E, $125M raised, led by Georgian.
+
ezCaterPRIVATEE-commerce · US · 2007
+Last disclosed mark $1.6B — post-money, Dec 2021.
+Founded 2007 .
+≈300 employees.
+Latest round: Series D-2, $100M raised, led by SoftBank.
Verdict

Verdict

The $1B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$125M, led by Georgian in Aug 2021.
A dated print: it moves only when a newer round is announced.
The $1.6B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$100M, led by SoftBank in Dec 2021.
A dated print: it moves only when a newer round is announced.

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What industries are Bluecore and ezCater in?›

Bluecore's sector is Retail marketing technology (ecommerce personalization / retail marketing cloud); ezCater's sector is Online catering marketplace.

How do Bluecore and ezCater compare in valuation?›

Bluecore was last valued at $1B in August 2021, and ezCater at $1.6B in December 2021.

How much capital have Bluecore and ezCater raised in total?›

Bluecore has raised $263M across 8 rounds, and ezCater has raised $380.7M across 5 rounds.

How many employees do Bluecore and ezCater have?›

Bluecore employs around 350 people; ezCater employs around 300.

Is Bluecore or ezCater a public company?›

Bluecore is acquired, and ezCater is private.

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