Home/Companies/Bluecore vs Forter

Company pair · E-commerce

Bluecore vs Forter: Valuation, Funding, Trajectory

E-commerce Bluecore acquired Forter private US-headquartered No Canborsa market

Bluecore vs Forter: two of the better-known names in ecommerce, compared side by side.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

BluecoreACQUIRED · US

ForterPRIVATE · US

Last valuation$1B$3B

Basis Post-money Post-money

As ofAug 2021May 2021

Employees≈350≈715

On CanborsaNo marketNo market

At a glance

$1B

BluecorePost-money, Series E · Aug 2021

$3B

ForterPost-money, Series F · May 2021

An acquisition mark and a going-concern print stay on separate scales

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

Bluecore vs Forter — side by side

Field

BluecoreACQUIRED · FOUNDED —

ForterPRIVATE · FOUNDED 2013

Last valuation

$1B Post-money

$3B Post-money

Valuation date

5 Aug 2021

24 May 2021

Valuation basis

Post-money

Latest round

Series E

Series F

Round size

$125M

$300M

Round lead

Georgian

Tiger Global Management

Named investors

Georgian FirstMark Norwest Silver Lake Waterman

Sequoia Capital Scale Venture Partners New Enterprise Associates March Capital Partners

Employees (est.)

≈350

≈715

Sector & HQ

Retail marketing technology (ecommerce personalization / retail marketing cloud) · 🇺🇸 US

Online fraud prevention / e-commerce trust platform · 🇺🇸 US

Status & market

Acquired — no Canborsa market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $1B for Bluecore (post-money, Aug 2021) and $3B for Forter (post-money, May 2021).

Bluecore

$1BPost-money · Aug 2021

Forter

$3BPost-money · May 2021

BLUECORE · $1B · AUG 2021FORTER · $3B · MAY 2021

Bluecore vs Forter · what each company discloses

What each company discloses, and what it leaves out

BluecoreACQUIREDE-commerce · US · —

+Last disclosed mark $1B — post-money, Aug 2021.

+≈350 employees.

+Latest round: Series E, $125M raised, led by Georgian.

ForterPRIVATEE-commerce · US · 2013

+Last disclosed mark $3B — post-money, May 2021.

+Founded 2013 .

+≈715 employees.

+Latest round: Series F, $300M raised, led by Tiger Global Management.

Verdict

Verdict

The $1B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$125M, led by Georgian in Aug 2021.

A dated print: it moves only when a newer round is announced.

The $3B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$300M, led by Tiger Global Management in May 2021.

A dated print: it moves only when a newer round is announced.

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is Bluecore in compared to Forter?›

Bluecore's sector is Retail marketing technology (ecommerce personalization / retail marketing cloud); Forter's sector is Online fraud prevention / e-commerce trust platform.

Which is worth more, Bluecore or Forter?›

Bluecore is valued at $1B, and Forter at $3B.

Where are Bluecore and Forter based?›

Bluecore is based in United States, and Forter is based in New York, New York.

Which is bigger by headcount, Bluecore or Forter?›

Bluecore employs around 350 people; Forter employs around 715.