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Company pair · Software
VS

Contentful vs Culture Amp: Valuation, Funding, Trajectory

Software Both private US · Australia No Canborsa market

This comparison puts Contentful next to Culture Amp within software on size, funding and trajectory.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
VS
Last valuation$3B$1.5B
Basis Post-money Post-money
As ofJul 2021Jul 2021
Founded20132009
Employees≈592≈950
On CanborsaNo marketNo market
At a glance
$3B
ContentfulPost-money, Series F · Jul 2021
$1.5B
Culture AmpPost-money, Series F · Jul 2021
2.00×
GapBoth post-money, in the same month
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

Contentful vs Culture Amp — side by side

Field
ContentfulPRIVATE · FOUNDED 2013
Culture AmpPRIVATE · FOUNDED 2009
VS
Last valuation
$3B Post-money
$1.5B Post-money
Valuation date
28 Jul 2021
29 Jul 2021
Valuation basis
Post-money
Post-money
Latest round
Series F
Series F
Round size
$175M
$150M
Round lead
Tiger Global
Sequoia Capital China, TDM Growth Partners
Named investors
OMERS Benchmark Balderton Capital General Catalyst
Sequoia Capital China TDM Growth Partners Felicis Ventures Salesforce Ventures
Founded
2013
2009
Employees (est.)
≈592
≈950
Sector & HQ
Headless content management system (CMS) / Software · 🇺🇸 US
Software (employee experience / HR SAAS) · Australia
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for Contentful (post-money, Jul 2021) and $1.5B for Culture Amp (post-money, Jul 2021).

$3BPost-money · Jul 2021
$1.5BPost-money · Jul 2021
CONTENTFUL · $3B · JUL 2021CULTURE AMP · $1.5B · JUL 2021
Contentful vs Culture Amp · what each company discloses

What each company discloses, and what it leaves out

ContentfulPRIVATESoftware · US · 2013
+Last disclosed mark $3B — post-money, Jul 2021.
+Founded 2013 .
+≈592 employees.
+Latest round: Series F, $175M raised, led by Tiger Global.
Culture AmpPRIVATESoftware · Australia · 2009
+Last disclosed mark $1.5B — post-money, Jul 2021.
+Founded 2009 .
+≈950 employees.
+Latest round: Series F, $150M raised, led by Sequoia Capital China.
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$175M, led by Tiger Global in Jul 2021.
A dated print: it moves only when a newer round is announced.
The $1.5B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$150M, led by Sequoia Capital China in Jul 2021.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 2.00× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What industries are Contentful and Culture Amp in?›

Contentful operates in Headless content management system (CMS) / Software, and Culture Amp operates in Software (employee experience / HR SaaS).

What is Contentful's valuation versus Culture Amp's?›

Contentful is valued at $3B, and Culture Amp at $1.5B.

What was the most recent funding round for Contentful and Culture Amp?›

Contentful's most recent round was Series F, raising $175M in July 2021; Culture Amp's was Series F, raising $150M in July 2021.

Which investors backed Contentful and Culture Amp?›

Tiger Global led the round for Contentful; Sequoia Capital China and TDM Growth Partners led for Culture Amp.

Which is bigger by headcount, Contentful or Culture Amp?›

Contentful employs around 592 people; Culture Amp employs around 950.

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