Home/Companies/Contentful vs Gusto, Inc.

Company pair · Software

Contentful vs Gusto, Inc.

Software Both private US-headquartered No Canborsa market

This comparison puts Contentful next to Gusto, Inc. within software on size, funding and trajectory.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

Gusto, Inc.PRIVATE · US

Last valuation$3B$9.3B

Basis Post-money Tender

Founded20132011

Employees≈592≈2,400

On CanborsaNo marketNo market

At a glance

$3B

ContentfulPost-money, Series F · Jul 2021

$9.3B

Gusto, Inc.Tender, Employee Tender Offer

Different bases — the numbers stay side by side

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

Contentful vs Gusto, Inc. — side by side

Field

ContentfulPRIVATE · FOUNDED 2013

Gusto, Inc.PRIVATE · FOUNDED 2011

Last valuation

$3B Post-money

$9.3B Tender

Valuation basis

Post-money

Tender

Latest round

Series F

Employee Tender Offer

Named investors

OMERS Benchmark Balderton Capital General Catalyst

General Catalyst Kleiner Perkins Caufield & Byers Y Combinator

Founded

2013

2011

Employees (est.)

≈592

≈2,400

Sector & HQ

Headless content management system (CMS) / Software · 🇺🇸 US

Payroll, benefits, and human resource management software · 🇺🇸 US

Status & market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for Contentful (post-money, Jul 2021) and $9.3B for Gusto, Inc. (tender).

$3BPost-money · Jul 2021

Gusto, Inc.

$9.3BTender · undated

CONTENTFUL · $3B · JUL 2021GUSTO, INC. · $9.3B · UNDATED

Contentful vs Gusto, Inc. · what each company discloses

What each company discloses, and what it leaves out

ContentfulPRIVATESoftware · US · 2013

+Last disclosed mark $3B — post-money, Jul 2021.

+Founded 2013 .

+≈592 employees.

+Latest round: Series F, $175M raised, led by Tiger Global.

Gusto, Inc.PRIVATESoftware · US · 2011

+Last disclosed mark $9.3B — tender.

+Founded 2011 .

+≈2,400 employees.

Verdict

Verdict

The $3B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$175M, led by Tiger Global in Jul 2021.

A dated print: it moves only when a newer round is announced.

The $9.3B tells you…

What buyers paid for shares that already existed — existing shares changed hands in a tender.

The size of that transaction is undisclosed.

Existing shares moved between holders; the company's balance sheet stayed unchanged.

A post-money print and a tender print are priced by different buyers under different terms, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What industries are Contentful and Gusto, Inc. in?›

Contentful's sector is Headless content management system (CMS) / Software; Gusto, Inc.'s sector is payroll, benefits, and human resource management software.

Which is worth more, Contentful or Gusto, Inc.?›

Contentful is valued at $3B, and Gusto, Inc. at $9.3B.

Which investors backed Contentful and Gusto, Inc.?›

Contentful's lead investors include Tiger Global, and Gusto, Inc.'s include Ontario Teachers' Pension Plan.

Which was founded first, Contentful or Gusto, Inc.?›

Contentful was founded in 2013, and Gusto, Inc. was founded in 2011.

What countries are Contentful and Gusto, Inc. from?›

Contentful is based in United States; Gusto, Inc. is based in United States.