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Company pair · Software
VS

Contentful vs Pendo: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

This comparison puts Contentful next to Pendo within software on size, funding and trajectory.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
PendoPRIVATE · US
VS
Last valuation$3B$2.6B
Basis Post-money Post-money
As ofJul 2021Jul 2021
Founded20132013
Employees≈592≈750
On CanborsaNo marketNo market
At a glance
$3B
ContentfulPost-money, Series F · Jul 2021
$2.6B
PendoPost-money, Growth round · Jul 2021
1.15×
GapBoth post-money, in the same month
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

Contentful vs Pendo — side by side

Field
ContentfulPRIVATE · FOUNDED 2013
PendoPRIVATE · FOUNDED 2013
VS
Last valuation
$3B Post-money
$2.6B Post-money
Valuation date
28 Jul 2021
27 Jul 2021
Valuation basis
Post-money
Post-money
Latest round
Series F
Growth round
Round lead
Tiger Global
Tiger Global
Named investors
OMERS Benchmark Balderton Capital General Catalyst
Tiger Global
Founded
2013
2013
Employees (est.)
≈592
≈750
Sector & HQ
Headless content management system (CMS) / Software · 🇺🇸 US
Product experience / digital adoption software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for Contentful (post-money, Jul 2021) and $2.6B for Pendo (post-money, Jul 2021).

$3BPost-money · Jul 2021
Pendo
$2.6BPost-money · Jul 2021
CONTENTFUL · $3B · JUL 2021PENDO · $2.6B · JUL 2021
Contentful vs Pendo · what each company discloses

What each company discloses, and what it leaves out

ContentfulPRIVATESoftware · US · 2013
+Last disclosed mark $3B — post-money, Jul 2021.
+Founded 2013 .
+≈592 employees.
+Latest round: Series F, $175M raised, led by Tiger Global.
PendoPRIVATESoftware · US · 2013
+Last disclosed mark $2.6B — post-money, Jul 2021.
+Founded 2013 .
+≈750 employees.
+
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$175M, led by Tiger Global in Jul 2021.
A dated print: it moves only when a newer round is announced.
The $2.6B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
The size of that round is undisclosed.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 1.15× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is Contentful in compared to Pendo?›

Contentful's sector is Headless content management system (CMS) / Software; Pendo's sector is Product experience / digital adoption software.

What is Contentful's valuation versus Pendo's?›

Contentful is valued at $3B, and Pendo at $2.6B.

How much capital have Contentful and Pendo raised in total?›

Contentful has raised $290.5M in total; Pendo has raised $100M.

Where are Contentful and Pendo incorporated?›

Contentful is based in United States; Pendo is based in United States.

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