How to Trade Alphabet (GOOGL) in Switzerland

From Switzerland, exposure to Alphabet runs through a USDC-settled perpetual.

Is Alphabet trading legal in Switzerland?

Spot crypto is legal in Switzerland and the service side around it is licensed: FINMA publishes a standing list of the crypto services it supervises - custody, DLT payment systems, staking, stablecoins, crypto funds and ETPs, DLT securities trading - and treats each as a supervisory-law question. Accepting client crypto is a licensable activity: FINMA authorisation is required once the number of clients whose deposits or crypto-based assets you accept passes twenty, and operating a venue for DLT securities trading needs a DLT trading facility licence.

Holding, buying and selling crypto as a private individual is unrestricted, and the Federal Tax Administration confirms the point from the other side by taxing crypto holdings as ordinary movable assets. What leveraged crypto derivatives a Swiss retail client may be offered is a separate question.

What the contract is

A perpetual on GOOGL tracks price and does not confer ownership of the underlying — the same contract mechanics apply in every jurisdiction; what differs by country is legal status and funding rails.

Sign up on Canborsa with email, X or a wallet

No document upload to open the account. Canborsa is non-custodial: your collateral stays under your own keys until a position opens.

Email X Wallet

Fund the account with USDC

Deposit USDC over Canton, Robinhood Chain, Ethereum, Base, BNB Chain or Arbitrum. Canborsa takes no fiat, so buying the USDC happens wherever you normally buy stablecoins.

→Robinhood Chain

Open GOOGL-PERP

Pick GOOGL in the markets list. The ticket shows the live price, the current funding rate and max leverage 20x .

GOOGL-PERPPerpetual · USDC marginLONG

Choose Buy / Long, then set size and leverage

Buying $1,000 of GOOGL at 5x uses $200 of collateral. Higher leverage moves the liquidation price closer to your entry: your exposure is the position size, whatever margin you posted. Set a stop-loss below your entry before you walk away.

No capital gains tax for a private investor: the FTA treats buying and selling payment tokens like transactions in conventional currencies, so gains in private assets are in principle tax-free and losses non-deductible. Two things are taxed instead.

Trading Alphabet from Switzerland: legal.

Switzerland residents can trade Alphabet on 18 platforms, including Aevo, ApeX and Aster.

Canborsa offers up to 20x leverage on Alphabet for traders based in Switzerland.

On Canborsa, Alphabet trading from Switzerland costs 0.07% per side.