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TURO
Turo
Peer-to-peer car rental marketplace · United States · Founded · 2009 · ≈ · 931 · employees

Turo competitors

Private

Turo has 6 close competitors: Andela, AppDirect, Bluecore.

ProfileValuationFundingCompetitorsStock & IPOHow to invest
Peer set

Who competes with Turo

Sector, valuation and status for each competitor.

company profileTuro›
$1BJul 2019
Founded 2009United States
competitorAndela›
$1.5Bas of Sep 2021
Founded 2014Private
competitorAppDirect›
$1.5Blatest valuation
Founded 2009Private
competitorBluecore›
$1Bas of Aug 2021
competitorCart.com›
$1.6Bas of Mar 2026
Founded 2020Private
competitorezCater›
$1.6Bas of Dec 2021
Founded 2007Private
competitorForter›
$3Bas of May 2021
Founded 2013Private
Head-to-head

Turo and its peers, side by side

A private valuation and a public market cap share one column; each row names its basis and date.

Company
Sector
Founded
Valuation / market cap
Status
HQ
On Canborsa
Turo
Peer-to-peer car rental marketplace
2009
$1BJul 2019
PRIVATE
United States
Company profile
Andela
Technical talent marketplace / IT staffing
2014
$1.5BSep 2021
PRIVATE
United States
Company profile
AppDirect
Subscription commerce / B2B software marketplace platform
2009
$1.5B
PRIVATE
United States
Company profile
Bluecore
Retail marketing technology (ecommerce personalization / retail marketing cloud)
$1BAug 2021
ACQUIRED
United States
Company profile
Cart.com
E-commerce / unified commerce and logistics software
2020
$1.6Bpost-money · Mar 2026
PRIVATE
United States
Company profile
ezCater
Online catering marketplace
2007
$1.6BDec 2021
PRIVATE
United States
Company profile
Forter
Online fraud prevention / e-commerce trust platform
2013
$3BMay 2021
PRIVATE
United States
Company profile
Context · reading the peer set

Where Turo meets its rivals

What Turo sells, and where the rivals meet it

Turo Inc. is an American peer-to-peer car-sharing marketplace, founded as RelayRides in 2009 and renamed in 2015, on which private car owners and small rental businesses list their vehicles for daily, monthly and longer rentals. It operates in the United States, Canada, the United Kingdom, France and Australia and owns no vehicles itself.

Turo competes with 6 companies here: Andela, AppDirect, Bluecore, Cart.com, ezCater, Forter.

A private valuation and a public price

Turo was last valued at $1B (Jul 2019). That price was agreed in one transaction and holds until the next round. A listed competitor is repriced every trading session.

Turo on Canborsa
MarketClosest: AMZN-PERP
Fees0.07% per side · 0.14% round-trip
Fundingevery 1h

Turo competitors — frequently asked questions

Who has invested in Turo?›

Lead investors for each round are in the funding timeline.

Who are Turo's competitors?›

The closest peer-to-peer car rental marketplace peers are on the competitors page.

How can I get exposure to Turo?›

The routes section explains what is realistically available for a company at this stage.

Is Turo publicly traded?›

No. Turo is a private company; its shares do not trade on a public exchange.

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