Home/Companies/AppDirect vs Quince

Company pair · E-commerce

AppDirect vs Quince

E-commerce Both private US-headquartered No Canborsa market

AppDirect vs Quince: two of the better-known names in ecommerce, compared side by side.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

AppDirectPRIVATE · US

QuincePRIVATE · US

Last valuation$1.5B$4.5B

Basis Basis undisclosed Post-money

As ofOct 2015Jul 2025

Founded20092018

Employees≈1,000≈800

On CanborsaNo marketNo market

At a glance

$1.5B

AppDirectSeries E · Oct 2015

$4.5B

QuincePost-money, Series D · Jul 2025

A valuation basis is undisclosed — no ratio is scored

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

AppDirect vs Quince — side by side

Field

AppDirectPRIVATE · FOUNDED 2009

QuincePRIVATE · FOUNDED 2018

Last valuation

$1.5B Basis undisclosed

$4.5B Post-money

Valuation date

1 Oct 2015

1 Jul 2025

Latest round

Series E

Series D

Round size

$140M

$200M

Round lead

J.P. Morgan

Iconiq Capital

Named investors

Stingray Group

Notable Capital Wellington Management Iconiq Capital Founders Fund

Founded

2009

2018

Employees (est.)

≈1,000

≈800

Sector & HQ

Subscription commerce / B2B software marketplace platform · 🇺🇸 US

E-commerce (manufacturer-to-consumer apparel and home goods) · 🇺🇸 US

Status & market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $1.5B for AppDirect (basis undisclosed, Oct 2015) and $4.5B for Quince (post-money, Jul 2025).

AppDirect

$1.5Bbasis undisclosed · Oct 2015

Quince

$4.5BPost-money · Jul 2025

APPDIRECT · $1.5B · OCT 2015QUINCE · $4.5B · JUL 2025

AppDirect vs Quince · what each company discloses

What each company discloses, and what it leaves out

AppDirectPRIVATEE-commerce · US · 2009

+Last disclosed mark $1.5B — basis undisclosed, Oct 2015.

+Founded 2009 .

+≈1,000 employees.

+Latest round: Series E, $140M raised, led by J.P. Morgan.

QuincePRIVATEE-commerce · US · 2018

+Last disclosed mark $4.5B — post-money, Jul 2025.

+Founded 2018 .

+≈800 employees.

+Latest round: Series D, $200M raised, led by Iconiq Capital.

Verdict

Verdict

The $1.5B tells you…

The $4.5B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$200M, led by Iconiq Capital in Jul 2025.

A dated print: it moves only when a newer round is announced.

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What industries are AppDirect and Quince in?›

AppDirect's sector is Subscription commerce / B2B software marketplace platform; Quince's sector is E-commerce (manufacturer-to-consumer apparel and home goods).

What is AppDirect's valuation versus Quince's?›

AppDirect is valued at $1.5B, and Quince at $4.5B.

How old are AppDirect and Quince?›

AppDirect launched in 2009; Quince launched in 2018.

What's the team size at AppDirect versus Quince?›

AppDirect has about 1,000 employees, and Quince has about 800.

Is AppDirect or Quince a public company?›

AppDirect is private, and Quince is private.