Home/Companies/AppDirect vs Cart.com

Company pair · E-commerce

AppDirect vs Cart.com: Valuation, Funding, Trajectory

E-commerce Both private US-headquartered No Canborsa market

AppDirect and Cart.com are often weighed against each other in ecommerce.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

AppDirectPRIVATE · US

Cart.comPRIVATE · US

Last valuation$1.5B$1.6B

Basis Basis undisclosed Post-money

As ofOct 2015Mar 2026

Founded20092020

Employees≈1,000≈1,500

On CanborsaNo marketNo market

At a glance

$1.5B

AppDirectSeries E · Oct 2015

$1.6B

Cart.comPost-money, Equity Investment · Mar 2026

A valuation basis is undisclosed — no ratio is scored

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

AppDirect vs Cart.com — side by side

Field

AppDirectPRIVATE · FOUNDED 2009

Cart.comPRIVATE · FOUNDED 2020

Last valuation

$1.5B Basis undisclosed

$1.6B Post-money

Valuation date

1 Oct 2015

15 Mar 2026

Latest round

Series E

Equity Investment

Round size

$140M

$180M

Round lead

J.P. Morgan

Springcoast Partners

Named investors

Stingray Group

Mercury Fund Arsenal Growth Oak HC/FT PayPal Ventures

Founded

2009

2020

Employees (est.)

≈1,000

≈1,500

Sector & HQ

Subscription commerce / B2B software marketplace platform · 🇺🇸 US

E-commerce / unified commerce and logistics software · 🇺🇸 US

Status & market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $1.5B for AppDirect (basis undisclosed, Oct 2015) and $1.6B for Cart.com (post-money, Mar 2026).

AppDirect

$1.5Bbasis undisclosed · Oct 2015

Cart.com

$1.6BPost-money · Mar 2026

APPDIRECT · $1.5B · OCT 2015CART.COM · $1.6B · MAR 2026

AppDirect vs Cart.com · what each company discloses

What each company discloses, and what it leaves out

AppDirectPRIVATEE-commerce · US · 2009

+Last disclosed mark $1.5B — basis undisclosed, Oct 2015.

+Founded 2009 .

+≈1,000 employees.

+Latest round: Series E, $140M raised, led by J.P. Morgan.

Cart.comPRIVATEE-commerce · US · 2020

+Last disclosed mark $1.6B — post-money, Mar 2026.

+Founded 2020 .

+≈1,500 employees.

+Latest round: Equity Investment, $180M raised, led by Springcoast Partners.

Verdict

Verdict

The $1.5B tells you…

The $1.6B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$180M, led by Springcoast Partners in Mar 2026.

A dated print: it moves only when a newer round is announced.

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is AppDirect in compared to Cart.com?›

AppDirect operates in Subscription commerce / B2B software marketplace platform, and Cart.com operates in e-commerce / unified commerce and logistics software.

Which is worth more, AppDirect or Cart.com?›

AppDirect is valued at $1.5B, and Cart.com at $1.6B.

What's the team size at AppDirect versus Cart.com?›

AppDirect has about 1,000 employees, and Cart.com has about 1,500.

Where are AppDirect and Cart.com incorporated?›

AppDirect is based in United States; Cart.com is based in United States.