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Company pair · E-commerce

AppDirect vs Bluecore

E-commerce AppDirect private Bluecore acquired US-headquartered No Canborsa market

AppDirect vs Bluecore: two of the better-known names in ecommerce, compared side by side.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

AppDirectPRIVATE · US

BluecoreACQUIRED · US

Last valuation$1.5B$1B

Basis Basis undisclosed Post-money

As ofOct 2015Aug 2021

Employees≈1,000≈350

On CanborsaNo marketNo market

At a glance

$1.5B

AppDirectSeries E · Oct 2015

$1B

BluecorePost-money, Series E · Aug 2021

An acquisition mark and a going-concern print stay on separate scales

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

AppDirect vs Bluecore — side by side

Field

AppDirectPRIVATE · FOUNDED 2009

BluecoreACQUIRED · FOUNDED —

Last valuation

$1.5B Basis undisclosed

$1B Post-money

Valuation date

1 Oct 2015

5 Aug 2021

Latest round

Series E

Round size

$140M

$125M

Round lead

J.P. Morgan

Georgian

Named investors

Stingray Group

Georgian FirstMark Norwest Silver Lake Waterman

Employees (est.)

≈1,000

≈350

Sector & HQ

Subscription commerce / B2B software marketplace platform · 🇺🇸 US

Retail marketing technology (ecommerce personalization / retail marketing cloud) · 🇺🇸 US

Status & market

Private — no Canborsa market

Acquired — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $1.5B for AppDirect (basis undisclosed, Oct 2015) and $1B for Bluecore (post-money, Aug 2021).

AppDirect

$1.5Bbasis undisclosed · Oct 2015

Bluecore

$1BPost-money · Aug 2021

APPDIRECT · $1.5B · OCT 2015BLUECORE · $1B · AUG 2021

AppDirect vs Bluecore · what each company discloses

What each company discloses, and what it leaves out

AppDirectPRIVATEE-commerce · US · 2009

+Last disclosed mark $1.5B — basis undisclosed, Oct 2015.

+Founded 2009 .

+≈1,000 employees.

+Latest round: Series E, $140M raised, led by J.P. Morgan.

BluecoreACQUIREDE-commerce · US · —

+Last disclosed mark $1B — post-money, Aug 2021.

+≈350 employees.

+Latest round: Series E, $125M raised, led by Georgian.

Verdict

Verdict

The $1.5B tells you…

The $1B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$125M, led by Georgian in Aug 2021.

A dated print: it moves only when a newer round is announced.

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is AppDirect in compared to Bluecore?›

AppDirect's sector is Subscription commerce / B2B software marketplace platform; Bluecore's sector is Retail marketing technology (ecommerce personalization / retail marketing cloud).

Which is worth more, AppDirect or Bluecore?›

AppDirect is valued at $1.5B, and Bluecore at $1B.

Which investors backed AppDirect and Bluecore?›

AppDirect's lead investors include J.P. Morgan, and Bluecore's include Insider One.

Where are AppDirect and Bluecore based?›

AppDirect's headquarters is in San Francisco, California; Bluecore's is in United States.

What's the IPO status of AppDirect and Bluecore?›

AppDirect is private, and Bluecore is acquired.