Home/Companies/AppDirect vs Forter

Company pair · E-commerce

AppDirect vs Forter

E-commerce Both private US-headquartered No Canborsa market

AppDirect vs Forter: two of the better-known names in ecommerce, compared side by side.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

AppDirectPRIVATE · US

ForterPRIVATE · US

Last valuation$1.5B$3B

Basis Basis undisclosed Post-money

As ofOct 2015May 2021

Founded20092013

Employees≈1,000≈715

On CanborsaNo marketNo market

At a glance

$1.5B

AppDirectSeries E · Oct 2015

$3B

ForterPost-money, Series F · May 2021

A valuation basis is undisclosed — no ratio is scored

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

AppDirect vs Forter — side by side

Field

AppDirectPRIVATE · FOUNDED 2009

ForterPRIVATE · FOUNDED 2013

Last valuation

$1.5B Basis undisclosed

$3B Post-money

Valuation date

1 Oct 2015

24 May 2021

Latest round

Series E

Series F

Round size

$140M

$300M

Round lead

J.P. Morgan

Tiger Global Management

Named investors

Stingray Group

Sequoia Capital Scale Venture Partners New Enterprise Associates March Capital Partners

Founded

2009

2013

Employees (est.)

≈1,000

≈715

Sector & HQ

Subscription commerce / B2B software marketplace platform · 🇺🇸 US

Online fraud prevention / e-commerce trust platform · 🇺🇸 US

Status & market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $1.5B for AppDirect (basis undisclosed, Oct 2015) and $3B for Forter (post-money, May 2021).

AppDirect

$1.5Bbasis undisclosed · Oct 2015

Forter

$3BPost-money · May 2021

APPDIRECT · $1.5B · OCT 2015FORTER · $3B · MAY 2021

AppDirect vs Forter · what each company discloses

What each company discloses, and what it leaves out

AppDirectPRIVATEE-commerce · US · 2009

+Last disclosed mark $1.5B — basis undisclosed, Oct 2015.

+Founded 2009 .

+≈1,000 employees.

+Latest round: Series E, $140M raised, led by J.P. Morgan.

ForterPRIVATEE-commerce · US · 2013

+Last disclosed mark $3B — post-money, May 2021.

+Founded 2013 .

+≈715 employees.

+Latest round: Series F, $300M raised, led by Tiger Global Management.

Verdict

Verdict

The $1.5B tells you…

The $3B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$300M, led by Tiger Global Management in May 2021.

A dated print: it moves only when a newer round is announced.

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is AppDirect in compared to Forter?›

AppDirect operates in Subscription commerce / B2B software marketplace platform, and Forter operates in Online fraud prevention / e-commerce trust platform.

Which is worth more, AppDirect or Forter?›

AppDirect is valued at $1.5B, and Forter at $3B.

What was the most recent funding round for AppDirect and Forter?›

AppDirect's most recent round was Series E, raising $140M in October 2015; Forter's was Series F, raising $300M in May 2021.

Who are the lead investors in AppDirect and Forter?›

J.P. Morgan led the round for AppDirect; Tiger Global Management led for Forter.

Where are AppDirect and Forter based?›

AppDirect is based in San Francisco, California, and Forter is based in New York, New York.