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Company pair · E-commerce

Bluecore vs Turo: Valuation, Funding, Trajectory

E-commerce Bluecore acquired Turo private US-headquartered No Canborsa market

Bluecore and Turo are often weighed against each other in ecommerce.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

BluecoreACQUIRED · US

TuroPRIVATE · US

Last valuation$1B$1B

Basis Post-money Basis undisclosed

As ofAug 2021Jul 2019

Employees≈350≈931

On CanborsaNo marketNo market

At a glance

$1B

BluecorePost-money, Series E · Aug 2021

$1B

TuroIAC strategic investment · Jul 2019

An acquisition mark and a going-concern print stay on separate scales

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

Bluecore vs Turo — side by side

Field

BluecoreACQUIRED · FOUNDED —

TuroPRIVATE · FOUNDED 2009

Last valuation

$1B Post-money

$1B Basis undisclosed

Valuation date

5 Aug 2021

1 Jul 2019

Latest round

Series E

IAC strategic investment

Round size

$125M

$250M

Round lead

Georgian

IAC Inc.

Named investors

Georgian FirstMark Norwest Silver Lake Waterman

IAC Inc. Canaan Partners August Capital Google Ventures

Employees (est.)

≈350

≈931

Sector & HQ

Retail marketing technology (ecommerce personalization / retail marketing cloud) · 🇺🇸 US

Peer-to-peer car rental marketplace · 🇺🇸 US

Status & market

Acquired — no Canborsa market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $1B for Bluecore (post-money, Aug 2021) and $1B for Turo (basis undisclosed, Jul 2019).

Bluecore

$1BPost-money · Aug 2021

Turo

$1Bbasis undisclosed · Jul 2019

BLUECORE · $1B · AUG 2021TURO · $1B · JUL 2019

Bluecore vs Turo · what each company discloses

What each company discloses, and what it leaves out

BluecoreACQUIREDE-commerce · US · —

+Last disclosed mark $1B — post-money, Aug 2021.

+≈350 employees.

+Latest round: Series E, $125M raised, led by Georgian.

TuroPRIVATEE-commerce · US · 2009

+Last disclosed mark $1B — basis undisclosed, Jul 2019.

+Founded 2009 .

+≈931 employees.

+Latest round: IAC strategic investment, $250M raised, led by IAC Inc..

Verdict

Verdict

The $1B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$125M, led by Georgian in Aug 2021.

A dated print: it moves only when a newer round is announced.

The $1B tells you…

At least one valuation basis is undisclosed, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

Are Bluecore and Turo in the same sector?›

Bluecore's sector is Retail marketing technology (ecommerce personalization / retail marketing cloud); Turo's sector is Peer-to-peer car rental marketplace.

Which is worth more, Bluecore or Turo?›

Bluecore is valued at $1B, and Turo at $1B.

What's the location of Bluecore versus Turo?›

Bluecore's headquarters is in United States; Turo's is in United States.

Which is bigger by headcount, Bluecore or Turo?›

Bluecore has about 350 employees, and Turo has about 931.