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Company pair · Software
VS

ActiveCampaign vs Contentful: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

ActiveCampaign vs Contentful: two of the better-known names in software, compared side by side.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
VS
Last valuation$3B$3B
Basis Post-money Post-money
As ofApr 2021Jul 2021
Founded20032013
Employees≈1,000≈592
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$3B
ContentfulPost-money, Series F · Jul 2021
1.00×
GapBoth post-money, 3 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs Contentful — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
ContentfulPRIVATE · FOUNDED 2013
VS
Last valuation
$3B Post-money
$3B Post-money
Valuation date
21 Apr 2021
28 Jul 2021
Valuation basis
Post-money
Post-money
Latest round
Series C
Series F
Round size
$240M
$175M
Round lead
Tiger Global
Tiger Global
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
OMERS Benchmark Balderton Capital General Catalyst
Founded
2003
2013
Employees (est.)
≈1,000
≈592
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
Headless content management system (CMS) / Software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $3B for Contentful (post-money, Jul 2021).

ActiveCampaign
$3BPost-money · Apr 2021
$3BPost-money · Jul 2021
ACTIVECAMPAIGN · $3B · APR 2021CONTENTFUL · $3B · JUL 2021
ActiveCampaign vs Contentful · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
ContentfulPRIVATESoftware · US · 2013
+Last disclosed mark $3B — post-money, Jul 2021.
+Founded 2013 .
+≈592 employees.
+Latest round: Series F, $175M raised, led by Tiger Global.
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$175M, led by Tiger Global in Jul 2021.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 1.00× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

Are ActiveCampaign and Contentful in the same sector?›

ActiveCampaign's sector is Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing); Contentful's sector is Headless content management system (CMS) / Software.

What is ActiveCampaign's valuation versus Contentful's?›

ActiveCampaign is valued at $3B, and Contentful at $3B.

Which was founded first, ActiveCampaign or Contentful?›

ActiveCampaign was founded in 2003, and Contentful was founded in 2013.

What's the team size at ActiveCampaign versus Contentful?›

ActiveCampaign has about 1,000 employees, and Contentful has about 592.

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