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Company pair · Software
VS

ActiveCampaign vs Cresta

Software Both private US-headquartered No Canborsa market

ActiveCampaign vs Cresta: two of the better-known names in software, compared side by side.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
CrestaPRIVATE · US
VS
Last valuation$3B$1.6B
Basis Post-money Post-money
As ofApr 2021Mar 2022
Founded20032017
Employees≈1,000≈600
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$1.6B
CrestaPost-money, Series C · Mar 2022
1.88×
GapBoth post-money, 11 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs Cresta — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
CrestaPRIVATE · FOUNDED 2017
VS
Last valuation
$3B Post-money
$1.6B Post-money
Valuation date
21 Apr 2021
17 Mar 2022
Valuation basis
Post-money
Post-money
Latest round
Series C
Series C
Round size
$240M
$80M
Round lead
Tiger Global
a16z, Greylock
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
Andreessen Horowitz Greylock J.P. Morgan Sequoia Capital
Founded
2003
2017
Employees (est.)
≈1,000
≈600
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
Conversational AI / contact-center software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $1.6B for Cresta (post-money, Mar 2022).

ActiveCampaign
$3BPost-money · Apr 2021
Cresta
$1.6BPost-money · Mar 2022
ACTIVECAMPAIGN · $3B · APR 2021CRESTA · $1.6B · MAR 2022
ActiveCampaign vs Cresta · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
CrestaPRIVATESoftware · US · 2017
+Last disclosed mark $1.6B — post-money, Mar 2022.
+Founded 2017 .
+≈600 employees.
+Latest round: Series C, $80M raised, led by a16z.
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $1.6B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$80M, led by a16z in Mar 2022.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 1.88× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is ActiveCampaign in compared to Cresta?›

ActiveCampaign operates in Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing), and Cresta operates in Conversational AI / contact-center software.

How do ActiveCampaign and Cresta compare in valuation?›

ActiveCampaign is valued at $3B, and Cresta at $1.6B.

What's the location of ActiveCampaign versus Cresta?›

ActiveCampaign's headquarters is in Chicago, Illinois; Cresta's is in Palo Alto, California.

How old are ActiveCampaign and Cresta?›

ActiveCampaign launched in 2003; Cresta launched in 2017.

Where are ActiveCampaign and Cresta incorporated?›

ActiveCampaign is based in United States; Cresta is based in United States.

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