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Company pair · Software
VS

ActiveCampaign vs G2: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

ActiveCampaign vs G2: two of the better-known names in software, compared side by side.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
G2PRIVATE · US
VS
Last valuation$3B$1.1B
Basis Post-money Post-money
As ofApr 2021Jan 2021
Founded20032012
Employees≈1,000≈575
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$1.1B
G2Post-money, Series D · Jan 2021
2.73×
GapBoth post-money, 3 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs G2 — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
G2PRIVATE · FOUNDED 2012
VS
Last valuation
$3B Post-money
$1.1B Post-money
Valuation date
21 Apr 2021
1 Jan 2021
Valuation basis
Post-money
Post-money
Latest round
Series C
Series D
Round size
$240M
$157M
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
Chicago Ventures Hyde Park Venture Partners Pritzker Group Venture Capital Accel
Founded
2003
2012
Employees (est.)
≈1,000
≈575
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
B2B software review and market-intelligence platform · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $1.1B for G2 (post-money, Jan 2021).

ActiveCampaign
$3BPost-money · Apr 2021
G2
$1.1BPost-money · Jan 2021
ACTIVECAMPAIGN · $3B · APR 2021G2 · $1.1B · JAN 2021
ActiveCampaign vs G2 · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
G2PRIVATESoftware · US · 2012
+Last disclosed mark $1.1B — post-money, Jan 2021.
+Founded 2012 .
+≈575 employees.
+Latest round: Series D, $157M raised.
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $1.1B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$157Min Jan 2021.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 2.73× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What sector is ActiveCampaign in compared to G2?›

ActiveCampaign's sector is Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing); G2's sector is B2B software review and market-intelligence platform.

What is ActiveCampaign's valuation versus G2's?›

ActiveCampaign is valued at $3B, and G2 at $1.1B.

Where are ActiveCampaign and G2 based?›

ActiveCampaign is based in Chicago, Illinois, and G2 is based in United States.

Are ActiveCampaign and G2 publicly traded?›

ActiveCampaign is private, and G2 is private.

Where are ActiveCampaign and G2 incorporated?›

ActiveCampaign is headquartered in United States, and G2 in United States.

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