Home/Companies/ActiveCampaign vs Gusto, Inc.

Company pair · Software

ActiveCampaign vs Gusto, Inc.: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

ActiveCampaign and Gusto, Inc. are often weighed against each other in software.

On this pageSide by side Valuation marks What each discloses Verdict FAQ

ActiveCampaignPRIVATE · US

Gusto, Inc.PRIVATE · US

Last valuation$3B$9.3B

Basis Post-money Tender

Founded20032011

Employees≈1,000≈2,400

On CanborsaNo marketNo market

At a glance

$3B

ActiveCampaignPost-money, Series C · Apr 2021

$9.3B

Gusto, Inc.Tender, Employee Tender Offer

Different bases — the numbers stay side by side

Gap

0 of 2

On CanborsaNeither company has a market

Head-to-head · field by field

ActiveCampaign vs Gusto, Inc. — side by side

Field

ActiveCampaignPRIVATE · FOUNDED 2003

Gusto, Inc.PRIVATE · FOUNDED 2011

Last valuation

$3B Post-money

$9.3B Tender

Valuation basis

Post-money

Tender

Latest round

Series C

Employee Tender Offer

Named investors

Silversmith Capital Partners Susquehanna Growth Equity Tiger Global

General Catalyst Kleiner Perkins Caufield & Byers Y Combinator

Founded

2003

2011

Employees (est.)

≈1,000

≈2,400

Sector & HQ

Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US

Payroll, benefits, and human resource management software · 🇺🇸 US

Status & market

Private — no Canborsa market

Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $9.3B for Gusto, Inc. (tender).

ActiveCampaign

$3BPost-money · Apr 2021

Gusto, Inc.

$9.3BTender · undated

ACTIVECAMPAIGN · $3B · APR 2021GUSTO, INC. · $9.3B · UNDATED

ActiveCampaign vs Gusto, Inc. · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003

+Last disclosed mark $3B — post-money, Apr 2021.

+Founded 2003 .

+≈1,000 employees.

+Latest round: Series C, $240M raised, led by Tiger Global.

Gusto, Inc.PRIVATESoftware · US · 2011

+Last disclosed mark $9.3B — tender.

+Founded 2011 .

+≈2,400 employees.

Verdict

Verdict

The $3B tells you…

What an investor paid for newly issued shares — a primary round, priced post-money.

How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.

A dated print: it moves only when a newer round is announced.

The $9.3B tells you…

What buyers paid for shares that already existed — existing shares changed hands in a tender.

The size of that transaction is undisclosed.

Existing shares moved between holders; the company's balance sheet stayed unchanged.

A post-money print and a tender print are priced by different buyers under different terms, so the two numbers stay side by side, each with its own chip, and no ratio is scored. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

Are ActiveCampaign and Gusto, Inc. in the same sector?›

ActiveCampaign operates in Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing), and Gusto, Inc. operates in payroll, benefits, and human resource management software.

Which is worth more, ActiveCampaign or Gusto, Inc.?›

ActiveCampaign is valued at $3B, and Gusto, Inc. at $9.3B.

How old are ActiveCampaign and Gusto, Inc.?›

ActiveCampaign was founded in 2003, and Gusto, Inc. was founded in 2011.

Is ActiveCampaign or Gusto, Inc. a public company?›

ActiveCampaign is private, and Gusto, Inc. is private.