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Company pair · Software
VS

ActiveCampaign vs Grafana Labs: Valuation, Funding, Trajectory

Software Both private US-headquartered No Canborsa market

ActiveCampaign and Grafana Labs are often weighed against each other in software.

On this pageSide by sideValuation marksWhat each disclosesVerdictFAQ
ActiveCampaignPRIVATE · US
Grafana LabsPRIVATE · US
VS
Last valuation$3B$6B
Basis Post-money Post-money
As ofApr 2021Aug 2024
Founded20032014
On CanborsaNo marketNo market
At a glance
$3B
ActiveCampaignPost-money, Series C · Apr 2021
$6B
Grafana LabsPost-money, Growth round · Aug 2024
2.00×
GapBoth post-money, 40 months apart
0 of 2
On CanborsaNeither company has a market
VS
Head-to-head · field by field

ActiveCampaign vs Grafana Labs — side by side

Field
ActiveCampaignPRIVATE · FOUNDED 2003
Grafana LabsPRIVATE · FOUNDED 2014
VS
Last valuation
$3B Post-money
$6B Post-money
Valuation date
21 Apr 2021
21 Aug 2024
Valuation basis
Post-money
Post-money
Latest round
Series C
Growth round
Round size
$240M
$270M
Round lead
Tiger Global
Lightspeed Venture Partners
Named investors
Silversmith Capital Partners Susquehanna Growth Equity Tiger Global
G Squared Teachers Venture Growth Sapphire Ventures Tiger Global Management
Founded
2003
2014
Sector & HQ
Customer experience automation / SAAS (email, CRM, SMS, WhatsApp marketing) · 🇺🇸 US
Open-source observability / data visualization software · 🇺🇸 US
Status & market
Private — no Canborsa market
Private — no Canborsa market
Valuation · both companies on one scale

Valuation marks

Each bar is the last disclosed mark — $3B for ActiveCampaign (post-money, Apr 2021) and $6B for Grafana Labs (post-money, Aug 2024).

ActiveCampaign
$3BPost-money · Apr 2021
Grafana Labs
$6BPost-money · Aug 2024
ACTIVECAMPAIGN · $3B · APR 2021GRAFANA LABS · $6B · AUG 2024
ActiveCampaign vs Grafana Labs · what each company discloses

What each company discloses, and what it leaves out

ActiveCampaignPRIVATESoftware · US · 2003
+Last disclosed mark $3B — post-money, Apr 2021.
+Founded 2003 .
+≈1,000 employees.
+Latest round: Series C, $240M raised, led by Tiger Global.
Grafana LabsPRIVATESoftware · US · 2014
+Last disclosed mark $6B — post-money, Aug 2024.
+Founded 2014 .
+Latest round: Growth round, $270M raised, led by Lightspeed Venture Partners.
+
Verdict

Verdict

The $3B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$240M, led by Tiger Global in Apr 2021.
A dated print: it moves only when a newer round is announced.
The $6B tells you…
What an investor paid for newly issued shares — a primary round, priced post-money.
How much capital arrived with it:$270M, led by Lightspeed Venture Partners in Aug 2024.
A dated print: it moves only when a newer round is announced.

Both marks are post-money, so 2.00× compares like with like. Both are private: there is no public quote and no Canborsa market on either name.

Frequently asked questions

What industries are ActiveCampaign and Grafana Labs in?›

ActiveCampaign operates in Customer experience automation / SaaS (email, CRM, SMS, WhatsApp marketing), and Grafana Labs operates in Open-source observability / data visualization software.

How do ActiveCampaign and Grafana Labs compare in valuation?›

ActiveCampaign is valued at $3B, and Grafana Labs at $6B.

What's the total funding raised by ActiveCampaign versus Grafana Labs?›

ActiveCampaign has raised $360M in total; Grafana Labs has raised $804M.

Which investors backed ActiveCampaign and Grafana Labs?›

Tiger Global led the round for ActiveCampaign; Lightspeed Venture Partners led for Grafana Labs.

How old are ActiveCampaign and Grafana Labs?›

ActiveCampaign launched in 2003; Grafana Labs launched in 2014.

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